Ipsos Expands Its Public Affairs Footprint
In a strategic move, Ipsos, a prominent global market research firm, has acquired Ipec (Ipec Inteligência em Pesquisa e Consultoria Estratégica). This acquisition gives Ipsos a stronger foothold in the Public Affairs sector in Brazil, an area that has seen burgeoning demand for quality information and insights.
Understanding Ipec's Pivotal Role
Founded by former IBOPE Inteligência executives in 2021, Ipec has made a significant mark in public and political opinion research. Known for its rigorous methodological framework, Ipec specializes in both qualitative and quantitative studies, providing insights that cater to various sectors including consumer and brand analysis.
Expertise in Diverse Research Methods
Ipec excels in conducting opinion polls, driven by their commitment to represent Brazil's diverse demographics accurately. Their research methodologies combine traditional and modern approaches, which allows them to gather nuanced data on public sentiment and consumer behavior.
Voices from Leadership
Ben Page, the CEO of Ipsos, has expressed enthusiasm regarding the acquisition saying, "We are thrilled to welcome Ipec into the Ipsos family. This partnership enables us to amplify our Public Affairs services in Latin America and meet the growing need for high-quality polling data in Brazil, leveraging our extensive experience in the region."
Strategic Vision for the Future
Marcos Calliari, CEO of Ipsos in Brazil, emphasizes that this union arrives at a crucial juncture for the market. He stated, "In a time where understanding consumer trends and social dynamics is essential, our collaboration with Ipec provides a unique competitive edge to organizations looking to navigate these changes."
Significant Impact on Clients
Marcia Cavallari, the CEO of Ipec, also reflected on this acquisition, sharing, "Joining forces with Ipsos, positioned as one of the leading market research firms internationally, allows us to offer greater value and innovative solutions to our clients. We anticipate that this merger will yield numerous benefits for both our employees and our clientele, fostering new growth paths."
About Ipsos
Ipsos has solidified its status as a global leader in market research and polling. Operating across 90 markets, with a workforce nearing 20,000 professionals, Ipsos is dedicated to delivering insightful data and innovative research solutions. Their approach encapsulates multi-disciplinary strategies to achieve a deeper understanding of the population’s motivations, preferences, and behaviors.
Commitment to Innovation and Excellence
The company aptly describes itself as "Game Changers," a tagline that signifies its mission to assist clients through the complexities of an ever-evolving marketplace. Ipsos has established a proven track record thanks to its robust suite of services, relying on primary data from surveys and meticulous social media evaluations.
A Bright Future Ahead
Founded in 1975 in France, Ipsos has been publicly traded on the Euronext Paris since 1999. It remains an integral player in stock indices like the SBF 120 and Mid-60. As Ipsos continues to grow, the integration of Ipec is expected to enhance its capabilities and service offerings further.
Frequently Asked Questions
What does the acquisition of Ipec mean for Ipsos?
The acquisition strengthens Ipsos' Public Affairs division in Brazil, enhancing its capabilities to deliver advanced market insights and public opinion research.
Who founded Ipec?
Ipec was founded in 2021 by managers from IBOPE Inteligência and has since established a strong reputation in both public and consumer research.
What types of studies does Ipec conduct?
Ipec is known for its qualitative and quantitative studies encompassing public opinion polls and consumer research in various sectors.
What is Ipsos known for globally?
Ipsos is recognized for being one of the largest market research companies worldwide, providing crucial insights for clients across diverse markets.
How is the market responding to the merger?
The merger is seen as a strategic advantage for both companies in understanding market dynamics and expanding their service offerings to clients.
