Invenco by GVR Launches New Retail Media Service with GSTV

Invenco by GVR Unveils Exciting Retail Media Service

Invenco by GVR, a leading entity in the realm of retail and payment technology, has launched a groundbreaking service aimed at transforming the retail landscape for mobility and convenience retailers. This innovative offering, known as Engage Media Full-Service, is powered by GSTV, a prominent video network that engages customers where it matters most, driving in-store sales for numerous fuel retailers.

Drive Consumer Engagement with Retail Media

The Engage Media Full-Service solution is designed to empower retailers, allowing them to easily implement a branded media experience that resonates with their customer base. This service not only emphasizes brand values but aims to create a distinct consumer experience, ultimately increasing foot traffic and fostering customer loyalty.

Benefits of Engage Media Full-Service

One of the key advantages of this service is its ability to harness the latest and most advanced retail media technology from Invenco. Retailers can expect a tailored content experience that incorporates relevant advertising and premium programming, all complemented by seamless operational support facilitated by GSTV.

Industry Insights from Invenco by GVR

Greyson Gsell, Product Marketing Manager at Invenco by GVR, expressed enthusiasm about the new service. He stated, "Retailers are increasingly recognizing the power of media in convenience store strategies. We're thrilled to harness GSTV's capabilities to provide an easy and effective solution for our retail partners, allowing them to deploy customized content and reap the benefits of ad revenue.”

Features Tailored for Retailers

The Engage Media Full-Service solution targets both large and mid-sized fuel retailers, providing a more customized option than GSTV’s standard offerings. It aims to drive in-store sales effectively while requiring no additional hardware, as it is fully compatible with the latest Invenco by GVR payment terminals.

Comprehensive Media Solutions

Among the compelling features that the service offers are:

• A tailored video broadcast that aligns with a retailer’s branding, enabling dedicated opportunities for promotional messaging and brand advertisements.
• Family-friendly media content designed to keep customers engaged and entertained, which is essential for driving customers to make in-store purchases.
• An assigned Account Manager dedicated to managing the media process seamlessly, allowing retailers to maintain their focus on daily operations.
• Access to a top-tier media sales team to facilitate advertising for national brands.
• Enhanced creative services available through GSTV's expert video production team to elevate marketing initiatives.

The Power of GSTV

GSTV stands out as a significant player in the digital media landscape, reaching over 115 million unique U.S. adults each month through more than 29,000 locations. Its role in the convenience and fuel sector is marked by its capacity to engage audiences effectively and drive substantial in-store sales for retailers. The collaboration between Invenco by GVR and GSTV not only strengthens their partnership but also enhances the media landscape for fuel retailers.

Launching at a Key Industry Event

Both Invenco by GVR and GSTV plan to showcase the Engage Media Full-Service at an upcoming industry event—the 2024 NACS Show in Las Vegas. The solution exemplifies their commitment to advancing the retail media landscape, promising added value for convenience store operators.

Frequently Asked Questions

What is the Engage Media Full-Service?

Engage Media Full-Service is a new retail media product offered by Invenco by GVR in partnership with GSTV, designed to help retailers engage consumers and boost in-store sales.

How does this service benefit retailers?

The service provides a customized media experience, promoting brands while driving customer loyalty and increasing foot traffic to stores.

Who can participate in this service?

The service is available to large and mid-sized fuel retailers using the latest Invenco payment terminals.

What features are included in the service?

Features include tailored video broadcasts, access to creative marketing services, dedicated Account Managers, and a robust media sales team.

Where will the service be showcased?

It will be debuted at the 2024 NACS Show in Las Vegas, highlighting its advantages for retail partners.

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