Introducing OOKA: The Future of Hookah Experience

Revolutionizing the Hookah Experience with OOKA

Advanced Inhalation Rituals (AIR) proudly introduces OOKA in the United States, a groundbreaking device that transforms the traditional hookah experience. OOKA stands out due to its sleek, portable, and charcoal-free design, providing users with a hassle-free way to enjoy hookah.

Exploring OOKA's Features and Benefits

OOKA is not just another hookah device; it boasts an innovative pod system that delivers the finest quality smoking experience without the mess that often accompanies traditional hookah usage. Users can select from a range of pods including authentic hookah molasses and premium CBD-rich hemp flower, each hand-packed for quality assurance.

The Convenience of a Pod System

The pod-based system allows OOKA to be set up in minutes. Once the pod is inserted, the device takes only five minutes to reach the optimal temperature, allowing for a smoking session that typically lasts between 45 to 60 minutes. This is a significant improvement over standard hookahs which can require extensive preparation time.

Advanced Heating Technology

One of OOKA's standout features is its advanced heating technology. Each pod includes a smart NFC chip which communicates the optimal heating profile for that particular pod. This ensures that each session provides consistent flavor and quality, eliminating the guesswork involved in traditional hookah preparation.

The Launch of New Flavors and Products

Alongside OOKA, AIR is launching a variety of new products including Al Fakher Tobacco Pods, Zodiac Tea Pods, and Pacific Realms CBD Pods. Each of these options allows consumers to customize their smoking experience, catering to a wide range of preferences and tastes.

Market Impact and Future Prospects

The introduction of OOKA could be a game-changer in the hookah market, which is projected to grow significantly in the coming years. AIR has been a leader in this industry since its inception in 1999, utilizing traditional smoking experiences combined with innovative technology to meet modern consumer demands.

“As consumers seek cleaner and more enjoyable experiences, OOKA redefines what it means to share and connect over hookah,” said Ashley Bock, Marketing Director of the Americas at AIR. This sentiment reflects the growing trend towards products that accommodate social gatherings in a more streamlined and enjoyable manner.

Pricing and Availability

OOKA is priced at $399 in the United States, with the pods priced attractively at $12 for packs of two for both the tea-based and tobacco variants, while the CBD pods will be available in the near future for $16 per two-pack. This pricing positions OOKA as a premium yet accessible device for hookah enthusiasts.

About Advanced Inhalation Rituals (AIR)

Established in 1999, AIR has grown into a major player in the global hookah market, operating in over 100 countries and leading the industry with a portfolio that includes Al Fakher, the world's premier hookah brand. AIR’s innovative approach combines traditional practices with cutting-edge technology, achieving substantial growth over its competition.

In 2023, the company took a monumental step with the launch of OOKA, modernizing the hookah experience through advanced features and superior functionality. As AIR continues to hold 47% of the global market share, the outlook for the company remains strong with continual growth anticipated toward a projected $22 billion market by 2026.

Frequently Asked Questions

What is OOKA?

OOKA is a new charcoal-free hookah device launched by Advanced Inhalation Rituals, designed to offer a convenient and modern hookah experience.

How does the pod system work?

OOKA utilizes a unique pod system that allows users to insert pre-packaged pods, which are heated with advanced technology for optimal taste and convenience.

What types of pods are available for OOKA?

Available pods include Al Fakher Tobacco Pods, Zodiac Tea Pods, and premium CBD-rich hemp flower pods.

How long does an OOKA session last?

Each session can last between 45 to 60 minutes after just five minutes of heating the device.

What is the retail price of OOKA?

OOKA is priced at $399, with pod packs available for $12 and CBD packs expected to be $16.

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