Introducing LOKKER's Innovative Solution for Data Consent Management
Streamlining Consent Management with LOKKER
In the ever-evolving landscape of online data privacy, companies face significant challenges in managing user consent effectively. That's where LOKKER comes into play. The company has recently launched an innovative consent management solution integrated into its acclaimed Privacy Edge™ Platform. This solution addresses the critical shortcomings faced by existing consent management systems and ensures robust protection for organizations and their website visitors.
Understanding the Challenges of Consent Managers
Many companies struggle to comply with state and federal privacy laws requiring consumers to manage their data sharing preferences. Although many consent managers are developed with good intentions, they often fall short in providing the level of protection that is truly needed. Research shows that websites frequently share customer data without proper consent, leading to significant privacy violations. LOKKER's investigations reveal that over 90% of websites analyzed share user data before consent is given, highlighting a rampant issue that businesses cannot overlook.
The Shortcomings of Traditional Consent Management
One of the major problems with traditional consent management platforms is the extensive manual setup they require, often taking around 90 days. Furthermore, these platforms do not consistently scan for new tracking technologies and can leave organizations vulnerable to unauthorized data sharing. Businesses often lack awareness of new tags being added, which can lead to severe compliance risks.
How LOKKER's Consent Management Solution Works
LOKKER's new solution is designed to work seamlessly as a standalone product or alongside existing Consent Management Platforms (CMPs). This hybrid approach allows it to proactively identify and block unauthorized pixels, tags, and third-party trackers while ensuring that consent banners remain up-to-date. What sets this solution apart is its innovative runtime blocking capability that operates in real time.
Key Features of the Solution
Among the standout features of LOKKER’s consent management solution are:
- Automatic detection and blocking of third-party data collection using Global Privacy Control (GPC) and Do Not Track (DNT) signals.
- A daily scanning feature that identifies new tags and cookies to help organizations maintain compliance.
- Capability to spot edge cases where a pixel may cause third-party cookies to be deployed incorrectly.
- Comprehensive reporting and analytics that provide insights into session-level blocking scenarios.
Commitment to Data Privacy and Compliance
LOKKER strives to provide organizations with a clear view of their data management practices, stating that their goal is to stop unauthorized data collection in real time. Ian Cohen, CEO of LOKKER, emphasized that their new consent management feature was developed in direct response to the frustrations companies have expressed with traditional solutions. With this launch, businesses can feel reassured that they are equipped to navigate the complexities of modern data privacy laws.
Final Thoughts
The relevance of data privacy and compliance cannot be overstated as regulations around the world evolve. LOKKER’s consent management solution reflects a commitment to tackling the critical concerns around user privacy and unauthorized data collection. By integrating this technology with ongoing operations, organizations enhance their ability to protect customer information effectively.
Frequently Asked Questions
What is LOKKER's consent management solution?
LOKKER's consent management solution is designed to manage user consent regarding data collection effectively while ensuring compliance with privacy laws.
How does LOKKER protect user data?
LOKKER offers real-time blocking of unauthorized data collection methods underpinned by daily scans and automated tag identification.
Why are traditional consent managers insufficient?
Many traditional consent managers require extensive manual setups and often fail to recognize new tracking technologies, leaving companies vulnerable.
What are the key features of LOKKER's solution?
Some key features include automatic tracking detection, daily scanning for new technologies, and comprehensive analytics on tracking performance.
How does this solution help businesses comply with privacy laws?
By providing automated updates and real-time insights into consent management, LOKKER helps businesses adhere to evolving data privacy regulations.
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