Introducing a Flavorful Twist: M&M'S Peanut Butter & Jelly
Delicious New Addition to M&M'S Family
M&M'S®, a beloved name in the confectionery world, is taking innovation to the next level by introducing its latest flavor: M&M'S Peanut Butter & Jelly. This exciting launch brings a beloved nostalgic taste to its iconic, colorful candy shell. The new candy promises to transport enthusiasts back to the comforting experience of a classic PB&J sandwich, offering a delightful combination of flavors that fans are sure to adore.
A Comforting Nostalgic Treat
In a statement from Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, she expressed her enthusiasm about the new flavor: "Peanut butter M&M'S have always been a popular flavor with our fans, so we're excited to double down on their excitement - with a twist." This sentiment perfectly captures the essence of M&M'S Peanut Butter & Jelly, which offers a modern spin on a time-honored favorite.
Unveiling the Flavor Profile
The new M&M'S Peanut Butter & Jelly features a berry-flavored chocolate shell encasing the smooth, creamy peanut butter center. This delightful treat invites candy lovers to experience the joy of peanut butter in a fun, shareable format. M&M'S Peanut Butter & Jelly aims to hit all the right notes for both long-time fans and a younger generation discovering it for the first time.
Availability and Sizes
M&M'S Peanut Butter & Jelly is expected to hit retailers and online stores nationwide starting in December 2024. The product will be available in three convenient sizes: the Single Size (1.63 oz.), the Share Size (2.83 oz.), and the Sharing Size Stand Up Pouches (8.6 oz.). This variety allows fans to choose just the right amount for any occasion.
Part of a Larger Peanut Butter Portfolio
This new flavor joins the existing M&M'S Peanut Butter lineup, which includes the classic M&M'S Peanut Butter, M&M'S Peanut Butter Minis, and M&M'S Peanut Butter Mega. Each variant brings a unique experience while retaining the rich peanut butter flavor that customers have come to love.
Join the Flavor Craze
About Mars, Incorporated
Mars, Incorporated is a renowned, family-owned global business committed to making a positive impact through its diverse products, including confectionery, food, and pet care items. With a workforce of over 140,000 dedicated associates and annual sales exceeding $47 billion, Mars continues to be a leader in numerous industries. Its extensive portfolio includes some of the world’s best-loved brands, ensuring that they meet the needs of consumers globally.
Frequently Asked Questions
What is the new flavor being introduced by M&M'S?
The new flavor being introduced is M&M'S Peanut Butter & Jelly, which combines the flavors of berry and peanut butter.
When will M&M'S Peanut Butter & Jelly be available?
This flavor will be available starting in December 2024 at various retailers and online.
What sizes will M&M'S Peanut Butter & Jelly come in?
It will be available in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6 oz.).
Is M&M'S planning any other flavor innovations?
The brand continues to innovate and explore new flavors, with a history of successful flavor introductions in the past.
Can I learn more about Mars, Incorporated?
Yes, Mars, Incorporated has a comprehensive about page that outlines their mission and product offerings. They are committed to ethical business practices and community engagement.
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