InterMedia Group Enhances Leadership Team
InterMedia Group of Companies, a prominent performance marketing and media agency, is pleased to announce the appointment of Lorraine Galano as Account Director. Galano brings a wealth of over 15 years of industry experience from her roles in top media agencies and performance marketing organizations. Her track record demonstrates her expertise in client strategy, cross-channel media execution, and campaign management.
Lorraine Galano's New Role
In this exciting new position, Lorraine will oversee account strategy and execution for several key clients at InterMedia. Leading cross-functional teams, she will deliver accountable, omnichannel performance solutions, further solidifying the company’s standing as a leader in media precision and strategic partnerships.
Leadership Praise for Galano
Kevin Szymanski, Executive Vice President at InterMedia Group, stated, "Lorraine brings a unique blend of media rigor, strategic insight, and client service excellence. Her demonstrated success across both traditional and emerging digital performance channels makes her an invaluable asset for our clients navigating today's complex media landscape." This endorsement highlights the trust and responsibility that comes with her leadership role.
Professional Background
Before joining InterMedia, Galano served as Senior Director at Direct Avenue and has held strategic positions at leading media agencies. She has been pivotal in pioneering data-informed planning and media strategies for a range of brands. Her diverse experience encompasses both agency and in-house environments, offering a comprehensive understanding of effective, results-driven media programs.
Galano's Vision
Expressing her enthusiasm, Galano said, "I'm thrilled to join a company that champions performance. InterMedia's legacy of results-driven media excellence positions us uniquely to provide exceptional value in today's fragmented media landscape. I am excited to collaborate with our clients to drive measurable outcomes through innovative media solutions." Her passion for performance marketing is evident as she prepares to embark on this new chapter.
About InterMedia Group of Companies
The InterMedia Group of Companies is a leading organization in advertising, media, and marketing with revenues exceeding $1 billion. Established in 1974, InterMedia specializes in integrating performance-driven strategies with brand-building techniques. The firm provides extensive media solutions through its various business units which cover all facets of modern marketing, from media planning and buying to creative production, analytics, and technological innovations.
Core Business Units
InterMedia is comprised of multiple synergistic business units: InterMedia Advertising® for analytics, strategy, planning, and research; InterMedia Time Buying Corp® for offline media execution; InterMedia Interactive® for online planning, buying, and creative; MediaPoint Network® for performance-based advertising; InterImage Productions® for television and radio production; InterPost Productions® for post-production and visual effects; InfoTech Development™ for advertising and media metrics technology; InterMedia Entertainment® for celebrity and IP licensing deals; and CPM Networks™ for unwired networks of cable, broadcast TV, and radio media.
Frequently Asked Questions
Who has been appointed as the new Account Director at InterMedia?
Lorraine Galano has been appointed as the Account Director at InterMedia Group of Companies.
What is Lorraine Galano's experience in the industry?
Galano has over 15 years of experience in premier media agencies and performance marketing roles, providing her with a robust skill set.
What will Lorraine Galano's role entail at InterMedia?
She will lead account strategy and execution for key clients and manage cross-functional teams for omnichannel solutions.
What did Kevin Szymanski say about Lorraine Galano?
Szymanski praised her unique blend of media rigor and strategic insight, emphasizing her value to the company and clients.
What is the main focus of the InterMedia Group?
The main focus of InterMedia is delivering performance-driven strategies and innovative media solutions to ensure measurable results for clients.
