InterMedia Advertising Welcomes New Leadership Team
InterMedia Advertising®, a prominent player in data-driven marketing, is excited to announce strategic changes aimed at fostering continued growth. Recently, Christina LaMair was appointed as the Director of Client & Media Performance, while Grace Gillespie received a well-deserved promotion to Growth & Partnerships Manager. These roles are crucial for reinforcing the agency's commitment to its performance-driven service model and long-term expansion strategy.
Christina LaMair: A Step Towards Enhanced Performance
Joining InterMedia with over ten years of extensive experience in media planning and buying, Christina LaMair is poised to make significant contributions. Her proven track record in creating effective growth strategies and managing multimillion-dollar advertising campaigns across various sectors will be invaluable. Christina's primary focus will be to shape client performance strategies and work alongside InterMedia's talented media teams to achieve measurable, accountable results.
A Warm Welcome from Leadership
Kevin Szymanski, Executive Vice President at InterMedia, expressed enthusiasm about Christina's addition to the team. "We are thrilled to welcome Christina to InterMedia. Her depth of performance expertise and strategic clarity align perfectly with our mission to deliver efficient, data-driven growth for our clients," he stated, highlighting the potential impact Christina will have on the agency's progress.
Grace Gillespie’s Promotion: A Testament to Success
Alongside Christina's hiring, the promotion of Grace Gillespie to Growth & Partnerships Manager underscores InterMedia's dedication to expanding its sales and marketing initiatives. In her new capacity, Grace will play an essential role in business development, manage strategic affiliations, and spearhead marketing initiatives, ranging from planning to execution of client and industry events. This elevation in her position is a testament to her exceptional skills in relationship building and communication.
Acknowledgment from Senior Leadership
Kris Johnson, Senior Vice President of Growth & Business Development, commented on Grace's significant contributions to the agency's growth. "Grace has been instrumental in supporting InterMedia's growth strategy, and this promotion highlights her strong communication skills and ability to build productive relationships. Her leadership will help elevate the agency's sales, partnerships, and event presence as we continue to scale," Johnson affirmed, emphasizing the importance of Grace’s new role.
Commitment to Future Growth and Partnership
The appointments of Christina and Grace reflect InterMedia's ongoing commitment toward creating a forward-thinking organization focused on delivering measurable outcomes and outstanding partnerships. Bob Yallen, President & CEO of InterMedia Group of Companies, shared his insights: "These new roles represent our ongoing investment in strategic growth and in building the best possible team for our clients as we look toward the future. Christina and Grace bring the leadership, expertise, and innovation that will continue driving InterMedia's evolution and the success of the brands we serve."
Based in Los Angeles
Both leaders will operate from the InterMedia headquarters, located in Los Angeles. They are dedicated to enhancing client relationships and ensuring that the agency continues to thrive in the competitive marketing landscape.
About InterMedia Advertising®
InterMedia Advertising® is a fully integrated marketing organization generating over $1 billion in revenue. With a legacy that dates back to 1974, the company is recognized for its innovative blend of performance-focused strategies and brand-building techniques. InterMedia offers a comprehensive array of media solutions that encompass every facet of modern marketing, from media planning and buying to creative production and analytics. The agency specializes in developing accountable, data-driven campaigns that yield measurable results across diverse media channels.
Frequently Asked Questions
What is the role of Christina LaMair at InterMedia Advertising?
Christina LaMair joins as the Director of Client & Media Performance, focusing on developing performance strategies and improving client outcomes.
Why was Grace Gillespie promoted at InterMedia?
Grace Gillespie was promoted to Growth & Partnerships Manager due to her instrumental role in supporting business development and expanding marketing efforts.
What are the main goals of InterMedia's new hires?
The main goals are to strengthen the agency's growth strategy and enhance its performance-driven service model through new leadership.
Where are the new leaders based?
Both Christina and Grace are based at InterMedia's headquarters in Los Angeles.
What does InterMedia specialize in?
InterMedia specializes in a variety of media solutions, offering comprehensive marketing strategies focused on data-driven and measurable results.
