Intelsat Partners with Hearst Networks for Seamless Content Delivery
Intelsat Partners with Hearst Networks for Content Distribution
Intelsat, a leading operator renowned for one of the world's largest integrated satellite and terrestrial networks, has successfully initiated a hybrid television content distribution service. This innovative solution facilitates the delivery of Hearst Networks EMEA channels across numerous locations in Europe, leveraging its state-of-the-art satellite-terrestrial infrastructure.
Understanding Hybrid Television Distribution
Rhys Morgan, the regional vice president for Media and Networks, highlighted the growing need of global media customers, like Hearst Networks EMEA, to collaborate with a single operator. This need is driven by demands for seamless connections from satellite to ground-based Internet Protocol distribution networks. With Intelsat's visibility across an expansive distribution network, businesses can efficiently serve vast audiences, overcoming the challenges posed by diverse delivery technologies.
Maximizing Audience Reach
In the highly competitive media landscape, content providers often utilize various distribution mediums, including direct-to-home (DTH) services, cable, and IPTV. Hearst Networks EMEA aimed to maximize the reach of its esteemed channels, The HISTORY Channel HD and HISTORY2 HD, particularly in Central and Eastern Europe, serving a growing Pay TV audience. Their strategy includes delivering content in over 18 languages complete with audio and subtitles to effectively engage a wide array of viewers.
The Power of Intelsat's Technology
To optimize delivery, Hearst Networks EMEA’s content is transmitted through Intelsat’s 1West satellite neighborhood. However, to extend coverage beyond the 1West footprint, the content is also routed through the terrestrial IP network. This hybrid delivery model enables Hearst Networks to reach more than 16.5 million homes via cable, broadcast, and DTH methods.
Quotes from Leadership
Matt Westrup, Chief Technology Officer at Hearst Networks EMEA, expressed enthusiasm for the partnership with Intelsat, stating their delight in distributing key pan-regional channels. This collaboration is pivotal for serving affiliates and audiences across Europe in a format that meets their specific needs.
Enhancements in IP Distribution
Intelsat is continuously improving its communication services, recently boosting its IP distribution portfolio with the introduction of IntelsatOne IP. This addition offers enhanced capabilities for customers, marking a significant development in the company's strategic roadmap to meet evolving market demands.
About Intelsat
With over sixty years in operation, Intelsat has built a reputation for providing secure satellite-based communications to diverse customers, including governmental, non-governmental, and commercial entities. The company prides itself on its comprehensive satellite fleet and advanced connectivity infrastructure, which effectively bridges digital divides. Intelsat's team focuses on innovation to address contemporary challenges faced by the industry and aims to achieve new technological milestones while serving their clients effectively.
About Hearst Networks EMEA
As a subsidiary of Hearst, Hearst Networks EMEA specializes in overseeing acclaimed factual entertainment brands, including The HISTORY Channel, Crime + Investigation, BLAZE, and COSMO. Their operations span several regions, including the UK, Nordics, Benelux, Central and Eastern Europe, and parts of Africa and Spain. The commitment to sharing compelling stories and engaging viewers distinguishes Hearst Networks EMEA in the modern media landscape, with notable franchises that resonate worldwide.
Frequently Asked Questions
What is the significance of the partnership between Intelsat and Hearst Networks EMEA?
This partnership enables a comprehensive hybrid TV distribution solution, allowing Hearst Networks to enhance its reach across Europe.
How does hybrid television distribution work?
Hybrid television distribution combines satellite and terrestrial technologies to deliver content efficiently to various endpoints.
Which channels are involved in this distribution agreement?
Intelsat facilitates the distribution of The HISTORY Channel HD and HISTORY2 HD as part of the agreement.
What innovative technology has Intelsat introduced recently?
Intelsat has enhanced its IP distribution capabilities with the launch of IntelsatOne IP.
Where can audiences find Hearst Networks EMEA's content?
Viewers can access content delivered through various platforms, maximizing accessibility in multiple languages and formats.
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