Innovative Technology Transforming Fan Engagement at Events
Transforming Fan Experiences with venue4D™
Turn your stadium into an interactive brand experience —no app required.
venue4D™ Interactive is setting a new standard for how brands engage with live audiences. Leveraging Unreal Engine technology—which underpins popular games like Fortnite—venue4D™ turns stadium videoboards into interactive arenas. Here, fans can play, compete, and interact with sponsors in real-time, using just their mobile devices. The result is instant engagement paired with real data, enhancing the overall experience for all attendees.
Real-Time Engagement Redefined
Designed to innovate sports and entertainment venues, venue4D™ creates mobile experiences that convert the energy of in-venue events into quantifiable marketing value. With the ability to join through QR codes, fans engage instantly, leading to measurable metrics for sponsors and adding a new revenue stream for teams—all within the live moment.
Insights from Emissive Labs' Leaders
“We created venue4D™ to make fan engagement as cinematic and connected as the game,” says Christopher Stone, CEO & Partner at Emissive Labs. “When fans can play together on the videoboard in real-time, sponsors not only get visibility but also become integral to the action.” Michael Rocha, Director of Solutions, adds, “venue4D™ offers a live, cinematic experience where fans participate and sponsors can measurably connect with the audience.”
Key Features of venue4D™ Interactive
Instant Activation: Fans can join within seconds just by scanning a QR code—no application or download is necessary.
Cinematic Visuals: The platform harnesses Unreal Engine for a visually stunning 3D experience.
Sponsor-Driven Engagement: Every activation is a branded campaign with real-time participation metrics and data.
Cloud-Based Controls: Administrators can start, stop, and customize activations from a secure online dashboard.
Integration Capabilities: venue4D™ integrates seamlessly with existing in-venue control systems as a high-quality video feed.
Subscription Model: The flexible subscription options are designed to maximize sponsor exposure and enhance revenue on a per-game basis.
Cinematic Experiences that Foster Community
Some notable interactive experiences include:
The Polling Game: Engage fans with real-time votes showcased live on the videoboard to encourage participation and increase visibility.
Field Goal Rush: Time-based skill challenges that highlight sponsor branding during crucial game moments.
The Great Race: Fast-paced racing simulations that blend sponsor identities within vibrant 3D graphics.
venue4D™ has proven its concept in significant collegiate sports venues, with thousands of fans joining seamlessly, thus transforming traditional moments into engaging, measurable sponsorship activations.
Driving Engagement Towards Tangible Outcomes
Fan interactions yield significant insights, tracking participation rates, engagement duration, repeat interactions, and redemption statistics. This data not only exhibits proof of performance for sponsors but also equips teams with essential information for maximizing partner value and securing contract renewals.
For those interested in a live demo or further information, connect with Emissive Labs.
About Emissive Labs
Emissive Labs specializes in creating immersive technologies that bridge connections among audiences, brands, and entertainment in real time. Their flagship product, venue4D™, enhances live venues with Unreal Engine-powered experiences that transform every audience interaction into a measurable moment for both attendees and sponsors.
Frequently Asked Questions
What is the purpose of venue4D™?
venue4D™ aims to enhance fan engagement by providing interactive experiences that connect brands with audiences in real-time during live events.
How do fans participate in venue4D™ experiences?
Fans can join activities by scanning QR codes seamlessly, allowing them to engage without the need for app downloads.
What technology powers venue4D™?
venue4D™ utilizes Unreal Engine technology to create immersive, interactive experiences on large stadium videoboards.
How does venue4D™ benefit sponsors?
Sponsors gain measurable engagement metrics, allowing them to track participant interactions and optimize their marketing strategies.
Where has venue4D™ been implemented?
venue4D™ has been successful in major collegiate sports venues, showcasing its capability to engage large crowds dynamically.
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