Innovative SiriusXM Features Set to Enhance Mitsubishi Vehicles

SiriusXM with 360L: Enhancing the In-Vehicle Experience

SiriusXM has made waves in the automotive industry by expanding its collaboration with Mitsubishi Motors North America, Inc. (MMNA). Together, they will be introducing SiriusXM with 360L in selected Mitsubishi vehicles starting from the 2025 model year. This addition marks a significant milestone in their journey together, extending their partnership until 2030.

Exciting Features of SiriusXM with 360L

This revolutionary service combines the traditional satellite experience with streaming capabilities. It creates a unified platform for drivers and passengers, enhancing their entertainment while on the road. Mitsubishi drivers will enjoy a diverse array of content, allowing for seamless access to live sports, an extensive catalog of on-demand content, and personalized recommendations.

Discovering Your Favorite Content

The personalized touch from SiriusXM 360L allows users to receive curated suggestions based on their listening preferences. This makes exploring new music and engaging podcasts effortless. With over-the-air updates, new features and content will continually enrich the user experience, ensuring that drivers have something new and exciting to explore at every turn.

Key Benefits for Mitsubishi Owners

According to Bryan Arnett, Director of Digital Product Strategy at MMNA, the addition of SiriusXM with 360L significantly elevates the overall driving experience. He stated, "The excitement of being behind the wheel of a Mitsubishi vehicle is only made better when SiriusXM is playing through the sound system." This enhanced auditory experience transforms each journey into a special occasion, making it memorable for both drivers and their passengers.

Gail Berger, Senior Vice President and General Manager of Automotive Partnerships at SiriusXM, echoed these sentiments, emphasizing the excitement around the integration. He highlighted that, "SiriusXM with 360L provides drivers even more of the SiriusXM content they love in an enhanced and personalized listening experience." This integration signifies brighter days ahead for consumers looking for innovative features in their vehicles.

The Trial Subscription Advantage

For those purchasing or leasing Mitsubishi vehicles equipped with SiriusXM in the United States, a complimentary three-month trial subscription awaits. This offer enables new owners to experience the thrilling array of SiriusXM's channels, which include exclusive music, sports events, news, and entertainment. Additionally, subscribers can access SiriusXM content at home and on the go, providing flexibility across various platforms.

A Diverse Audio Landscape

SiriusXM prides itself on its extensive portfolio of ad-free music channels that cater to all genres, along with the latest in sports and entertainment news. It provides an expansive listenership with live broadcasts, sports analysis, and celebrity interviews, ensuring that listeners are engaged and entertained at every moment.

Looking Ahead: Mitsubishi's Business Plan

As part of its ongoing momentum, Mitsubishi Motors has unveiled a forward-looking plan named "Momentum 2030." This strategy aims to enhance its vehicle offerings and broaden its market presence. Operating a network of around 330 dealers in the U.S., MMNA pledges to deliver new or refreshed models annually until 2030, showcasing a commitment to innovation and growth.

MMNA aims to provide an impressive lineup driven by advanced technology and eco-friendly options, including hybrids and electric vehicles. This initiative promises to significantly expand Mitsubishi's offerings and define the brand for years to come.

Frequently Asked Questions

What is SiriusXM with 360L?

SiriusXM with 360L is a service combining satellite radio and streaming content to enhance the listener's in-vehicle experience with personalized and expansive content.

When will SiriusXM with 360L be available in Mitsubishi vehicles?

The launch of SiriusXM with 360L in selected 2025 model-year Mitsubishi vehicles is scheduled, marking a significant addition to Mitsubishi's lineup.

What benefits do new Mitsubishi owners receive with SiriusXM?

New owners receive a complimentary three-month trial subscription to SiriusXM, allowing access to its full lineup of ad-free music, sports, and entertainment channels.

How does SiriusXM enhance the driving experience?

With personalized recommendations, on-demand content, and a wide array of channels, SiriusXM ensures drivers enjoy their journeys with entertainment that resonates with their interests.

What is Mitsubishi's Momentum 2030 plan?

Momentum 2030 is Mitsubishi's strategic business plan aiming to introduce new or refreshed vehicles annually and improve market presence, focusing on advanced technology and eco-friendly options.

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