Innovative Food Holdings Transforms Strategies for Future Growth

Innovative Food Holdings Sets New Directions for Future Growth

Innovative Food Holdings, Inc. (OTCQB: IVFH), based in Broadview, Illinois, isa prominent vendor of specialty gourmet foods targeted at professional chefs.The company recently indicated the timeline for its annual meeting of shareholdersand shared an insightful letter from its CEO, Robert W. (Bill) Bennett,outlining key strategies and achievements from the previous year.

Annual Meeting Scheduled for Shareholders

The annual meeting for shareholders is planned to take place in person,providing a valuable opportunity for investors to connect with the board ofdirectors and the management team. Specific details can be found in theCompany’s Definitive Proxy Statement, which outlines the key topics that willbe discussed during the meeting.

A Message from the CEO

As we reflect on the previous year, the transformative journey of InnovativeFood Holdings has been nothing short of remarkable. In his letter to theshareholders, CEO Bill Bennett expressed deep gratitude for the ongoing supportand trust from investors. He emphasized the vital role that the shareholdercommunity plays in the success of IVFH.

Bennett acknowledged that the previous year was pivotal for the company as theytransitioned from a phase of stabilization to strategic execution. Theorganization has focused on long-term value creation through a clearly definedroadmap, consisting of several phases:

1. Phase 1: Stabilization – Restructuring the business for improved financialhealth.
2. Phase 2: Laying the Foundation for Growth – Optimizing operations andstrategically acquiring businesses.
3. Phase 3: Building and Scaling – Expanding market reach and growingrevenue sustainably.

Achievements and Growth in 2024

The accomplishments of 2024 highlight the company's successful execution of itsstrategies:

• Divesting non-core operations, such as igourmet.com and Mouth.com, whichreduced distractions and enhanced financial flexibility.
• Improving financial aspects by selling the Florida headquarters andadjusting the cost structure.
• Focusing on the foodservice distribution sector, driving an organic revenuegrowth of 44.3% in the fourth quarter.
• Completing two strategic acquisitions—Golden Organics and LoCo Foods—thatare aligned with Company goals.
• Launching a national retail distribution partnership, which has significantlyincreased revenue streams.

Throughout these structural changes, IVFH reported a slight increase in revenueto $72.1 million, up by 2.5% from the previous year, indicating a strong positiondespite ongoing expenditures related to growth.

Strategic M&A Approach

The company is committed to evaluating acquisitions through a lens focused onimmediate profitability, attractive valuation, strategic fit, and ease ofintegration. The successful acquisitions of Golden Organics and LoCo Foods havealready demonstrated their ability to create real value for the Company.

In 2025, IVFH’s concentration will remain on harnessing the potential of theseacquisitions while laying the groundwork for Phase 3, which seeks to bolsteroperational excellence and tech enablement.

Renewed Focus on Digital Growth Channels

Recognizing the importance of its legacy drop ship business, CEO Bennett haspersonally committed to revitalizing the team and accelerating catalog expansion.This effort aims to enhance relationships with distributors and incorporatenewly acquired catalogs to drive growth.

Positive Momentum Across Diverse Channels

Innovative Food Holdings is witnessing significant strength in various marketsegments, including:

• Artisan specialty foods—experiencing sustained double-digit growth.
• Airline catering—also showing consistent double-digit growth.
• Amazon marketplace—remarkable triple-digit revenue growth.

Such diversified growth channels contribute to building a more resilient andbalanced business.

Looking to the Future with Confidence

As the company transitions into the new year, its focus is unwavering—drivingprofitable growth across both foodservice and retail, successfully integratingnew acquisitions, and scaling up operational efficiency and technology. Theirvision remains bold, aspiring to reach $1 billion in revenue while fosteringsustainable growth.

In conjunction with these developments, three long-standing board members willstep down, a decision which is expected to streamline leadership and maintain asharp focus on future goals. Bennett expressed confidence in the remainingdirectors, who are deeply committed stakeholders.

In closing, the CEO expressed immense appreciation to employees, customers,board members, and shareholders for their continued trust and partnership asIVFH embarks on this ambitious chapter of growth and transformation.

Frequently Asked Questions

What is the purpose of the annual meeting of shareholders?

The annual meeting provides shareholders with an opportunity to interact withthe board and management, discuss company performance, and share insights onfuture strategies.

How did IVFH perform financially in 2024?

The company reported revenue growth to $72.1 million, showing a slight increaseof 2.5% year-over-year, along with an improvement in net income.

What are the key phases in IVFH's growth strategy?

IVFH's growth strategy includes stabilization, laying the foundation for growth,and building & scaling the business.

What acquisitions did IVFH complete recently?

The company successfully acquired Golden Organics and LoCo Foods, both of whichare expected to drive synergy and profitability.

What are the future goals for IVFH?

IVFH aims to drive profitable growth, integrate its acquisitions, and aspire toreach $1 billion in revenue while fostering strategic operational changes.

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