Innovative Fashion Meets Sustainability: Spiber and JNBY Team Up
Spiber Partners with JNBY Group for Sustainable Fashion
Brewed Protein™ fiber adopted by a Chinese fashion brand for the first time
Spiber Inc., an innovator in the production of man-made protein fiber through precision fermentation, has announced a collaboration with JNBY Group, a notable entity in contemporary fashion based in China. This partnership represents a significant step for JNBY Group, which is known for its commitment to original design and quality craftsmanship.
Integration of Brewed Protein™ Fiber in Fashion
As part of this collaboration, JNBY Group's prominent brands—JNBY and CROQUIS—will launch collections featuring the revolutionary Brewed Protein™ fiber. This marks a milestone, as it is the first time a Chinese fashion brand is integrating this material into its offerings. This initiative exemplifies Spiber's strategy to evolve from working solely with textile manufacturers to establishing direct connections with fashion brands that engage consumers.
Collaboration Overview
JNBY Group has established itself as a dynamic player in China’s fashion scene, with an array of brands that embrace creativity and craftsmanship. The partnership draws attention due to JNBY’s two flagship brands—CROQUIS and JNBY—being the trailblazers in utilizing Spiber's innovative Brewed Protein™ fiber in their collections.
Featured Products from CROQUIS and JNBY
**CROQUIS** is celebrated for its sophisticated, architectural designs ideal for urban lifestyles. Through this collaboration, the brand leverages Brewed Protein™ fiber to redefine menswear standards.
- Item: Double-faced wool coat
- Composition: 17.5-micron fine worsted wool yarn blended with 10% Brewed Protein™ fiber
- Features: Sophisticated double-faced fabric for enhanced texture and form stability, illustrating an exciting blend of natural and technical materials.
JNBY, the flagship label of JNBY Group, showcases a blend of intellectual design and minimalist aesthetics. The new wool coat fabricated with Brewed Protein™ fiber embodies this ethos through innovative material use.
- Item: Wool coat
- Composition: Super 120 (17.5-micron) fine wool combined with Brewed Protein™ fiber
- Features: Luxurious feel and comprehensive drape achieved through premium wool, marking a new era of material-driven innovation in JNBY's apparel.
Voices from JNBY Group
Marketing Director of JNBY Group, Webber WU, expressed the importance of this collaboration in the evolution of both companies. He asserted that this product launch aligns perfectly with their value of "Better Design, Better Life" while promoting environmentally friendly products.
Presentation Highlights and Future Directions
The collaboration was officially unveiled during the 2025 SHAN FUTURE FORUM at Shanghai Fashion Week, under the theme "REBOOTING FASHION." This event encouraged discussions about the future of sustainable fashion and included panelists like Callie Clayton from Spiber, contributing to a dialogue about innovative materials.
At this forum, JNBY Group confirmed a commitment to utilizing at least 30% sustainable materials in their offerings moving forward and pledged to incorporate advanced biotech fabrics like Brewed Protein™ fiber in their entire product range.
Looking Forward into Sustainable Fashion
This collaboration signifies Spiber's move into consumer-focused partnerships with Chinese fashion entities, a shift from previous industrial collaborations. As Spiber continues to expand its influence in Asia and worldwide, it aims to push forward sustainable innovations in materials, setting a benchmark for future fashion endeavors.
About JNBY Group
Founded in 1994 and listed on the HKEX (Ticker: 03306), JNBY Group specializes in designing and marketing a variety of apparel and accessories. Their portfolio includes different fashion lines, each targeting varied demographics while maintaining unique brand identities. This diversification enables JNBY Group to cater to a broad audience, effectively positioning itself within the competitive fashion market.
About Spiber Inc.
Established in 2007, based in Yamagata, Japan, Spiber is leading the charge in developing sustainable and innovative protein-based materials. Its Brewed Protein™ platform presents a new material class with environmental benefits compared to conventional fibers, highlighting Spiber's commitment to sustainability and multi-industry applicability.
Frequently Asked Questions
What is Brewed Protein™ fiber?
Brewed Protein™ fiber is a plant-based material created through precision fermentation, offering a sustainable alternative to traditional fibers.
Which brands are involved in the Spiber and JNBY collaboration?
The collaboration includes two signature brands from JNBY Group: JNBY and CROQUIS.
How does this partnership contribute to sustainability?
This partnership promotes sustainable fashion by utilizing innovative, low-impact materials in clothing production.
What events were associated with the launch of this collaboration?
The collaboration was featured at the 2025 SHAN FUTURE FORUM during Shanghai Fashion Week, focusing on the future of sustainable fashion.
What is JNBY Group's market focus?
JNBY Group focuses on contemporary fashion, catering to a diverse audience through various brand offerings that highlight originality and craftsmanship.
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