Innovative E³ Services by Huawei Cloud Transform Media Landscape

Revolutionizing Media with Huawei Cloud E³ Services

Today, the media landscape is undergoing significant transformation, shaped by advancements in technology, especially in artificial intelligence (AI). This shift is particularly evident through the innovative offerings from Huawei Cloud, which recently unveiled its E³ Media Services aimed at enhancing the media and entertainment (M&E) industry.

Unveiling at the Media & Entertainment Summit

The Huawei Cloud Media & Entertainment Summit served as the perfect platform for discussing the future of media. Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, opened the summit with a compelling speech about the impact of AI on the entire content chain, highlighting the shift from creation through distribution to consumption of media. She emphasized Huawei Cloud’s commitment to providing comprehensive solutions that integrate powerful cloud computing with advanced AI technologies.

Emphasizing Innovation and Efficiency

Huawei Cloud’s commitment to innovation is exemplified by its cutting-edge product, MetaStudio. This digital content production pipeline is designed to enhance the efficiency, intelligence, and security of media operations that rely on partnered integrations. As stated by Ms. Shi, this initiative aims to alter the landscape of media production by driving smarter, more efficient workflows.

Building AI-Native Infrastructure

Following Shi’s address, Jamy Lyu, the President of Huawei Cloud Media Services, highlighted the unveiling of the E³ Media Services that promise to enhance operational efficiency, improve viewer experiences, and propel evolutionary changes in the industry. These services are specifically tailored to address the demands of the modern media environment, enabling companies to tap into new streams of revenue effectively.

The Role of AI in Content Production

The application of AI in media is not merely a trend; it is an essential evolution. Lyu showcased how AI is fundamentally reshaping content production and distribution models. For instance, the MetaStudio platform accelerates the production of videos, drastically reducing turnaround times from days to mere minutes. This transformation is powered by AI-driven technologies that maintain high-quality outputs, such as AI video translation that retains original voice attributes in multi-language versions.

Enhanced Interactivity and Viewer Engagement

In terms of real-time interactivity, Huawei Cloud has addressed concerns around latency in livestreaming. The introduction of the Low Latency Live (LLL) solution, paired with their Real-time Transport Protocol (RTP), significantly minimizes latency to under 500 milliseconds. This advancement not only enriches the viewer experience but also reduces instances of frame freezing, creating smoother transmissions.

Empowering Partners for New Monetization Strategies

Beyond merely improving content production, Huawei Cloud’s strategies actively seek to empower media organizations to maximize revenue potential. A prime example is their collaboration with Qingdao Broadcasting System (QBS), where they facilitate the creation of virtual avatar videos that leverage both AI and cloud technologies, leading to groundbreaking results in business performance.

Conclusion: A New Chapter in Media

The launch of Huawei Cloud E³ Media Services marks a pivotal moment in the M&E sector, initiating a new chapter that intertwines technology with creativity. With their robust product suite and unwavering commitment to innovation, Huawei Cloud is poised to lead a media revolution that not only enhances operational efficiencies but also creates transformative viewer experiences. As the company continues to engage with global partners, the future of media looks promising, filled with opportunities for creativity and monetization that align with emerging digital trends.

Frequently Asked Questions

What are Huawei Cloud E³ Media Services?

Huawei Cloud E³ Media Services are innovative solutions aimed at enhancing efficiency, experiences, and monetization within the media and entertainment industry.

Who delivered the keynote speech at the Huawei Cloud Summit?

The keynote speech was delivered by Jamy Lyu, President of Huawei Cloud Media Services.

How does Huawei Cloud improve content production efficiency?

Through technologies like MetaStudio and AI-driven solutions, Huawei Cloud significantly reduces the time needed for video production and translation.

What is the benefit of Low Latency Live (LLL) technology?

LLL technology minimizes latency in livestreaming, enhancing viewer experience by ensuring real-time interactions with reduced disruptions.

How does Huawei Cloud support media partners in monetization?

Huawei Cloud collaborates with partners like Qingdao Broadcasting System to create innovative solutions that empower them to explore new revenue streams.

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