Innovative Cooking Station: bibigo's Dashboard Kitchen Launched
Introducing the Dashboard Kitchen by bibigo™
bibigo™, America’s top Korean food brand, is transforming how food influencers produce engaging content with the launch of the Dashboard Kitchen. This innovative cooking station is specially designed to make the content creation process easier and more accessible for influencers aiming to share delicious food experiences with their audiences.
The Rise of In-Car Food Content
In recent years, in-car food reviews have surged in popularity, especially on platforms like TikTok, where thousands of videos capture the excitement of tasting different meals right from the driver's seat. The phenomenon known as car mukbangs has become a viral sensation, giving food enthusiasts a unique way to experience and review their favorite foods.
bibigo’s Viral Success on TikTok
Over the past year, bibigo's products have reached incredible levels of visibility, with more than 250 million views stemming from popular posts showcasing their steamed dumplings. The recognition has prompted bibigo to ensure that influencers can easily heat up and enjoy their products while filming from their vehicles.
A Fully-Equipped Kitchen on Wheels
The Dashboard Kitchen boasts state-of-the-art features such as a hot plate, smart LED lighting, a microwave, a precision chopstick set, and a stability-controlled eating tray. Each element of this custom-designed kitchenette ensures that influencers can create appetizing content showing bibigo dumplings served fresh and tantalizing.
Creative Opportunities for Influencers
“We’re committed to enhancing the culinary experience of our fans by innovating with exciting new concepts,” states Federico Arreola Carrazco, Vice President of Marketing at bibigo. “The Dashboard Kitchen merges two favorite social media trends: in-car food reviews and the explosion of interest in bibigo dumplings. We are excited to see how influencers will creatively engage with this platform to represent the unique flavors and versatility of our offerings.”
See the Dashboard Kitchen in Action
Food lovers eager to witness the Dashboard Kitchen firsthand can look forward to its debut at FoodieCon, a prominent gathering celebrating influential figures in the culinary arts at the New York City Wine & Food Festival. Attendees will have the chance to experience the kitchen and explore how it can enhance their food review adventures.
About bibigo™
Founded in 2010, bibigo brings traditional Korean-style foods into modern lifestyles through innovation. Developed by CJ CheilJedang, Korea's leading lifestyle company, bibigo merges 5,000 years of culinary heritage with contemporary food practices. The name bibigo, combining 'bibim' meaning 'mixed' in Korean and 'go' in English, reflects the essence of their diverse range of products. Their lineup includes popular items such as Mandu, a beloved staple inspired by authentic recipes. Consumers can find bibigo’s offerings in most major grocery stores across the U.S., all backed by over 60 years of experience in delivering deliciousness to households.
Frequently Asked Questions
What is the Dashboard Kitchen?
The Dashboard Kitchen is an innovative cooking station introduced by bibigo to help influencers create engaging food content while enjoying bibigo products in their cars.
Where can I see the Dashboard Kitchen?
The Dashboard Kitchen will first be showcased at FoodieCon during the New York City Wine & Food Festival, where attendees can experience its features.
What unique features does the Dashboard Kitchen have?
The kitchen includes a hot plate, microwave, LED lights, a stability-controlled eating tray, and precision chopsticks, all designed to enhance the eating experience.
Why is bibigo focusing on car food reviews?
Car food reviews have become increasingly popular on social media, particularly TikTok, leading bibigo to create a solution that aligns with this trend and allows influencers to easily share their experiences.
How can I find bibigo products?
bibigo products are widely available at major grocery chains in the U.S., offering consumers convenient access to their authentic Korean food offerings.
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