Innovative Bakery Transformation: Puratos and AMF Unite
Innovative Bakery Transformation Driven by New Facility
Puratos, a leader in bakery ingredients, is excited to announce the launch of its new pilot bakery plant at its U.S. headquarters. This innovative facility was developed in collaboration with AMF Bakery Systems, renowned for their expertise in bakery automation. The pilot bakery is uniquely designed to enhance innovation across commercial bakeries, providing a creative environment for testing and developing new products.
Opening Event Brings Industry Leaders Together
The grand opening event celebrated the facility’s inauguration with a diverse group of industry professionals. Guests included significant figures such as Eric Dell, President of the American Bakers Association, and Nicole Roberts, the Mayor. The event featured engaging tours of the new facility, showcasing advanced bakery automation technologies, live demonstrations, and opportunities for product tastings.
Addressing Innovation in the Bakery Sector
Andrew Brimacombe, President of Puratos USA, emphasized the importance of this new facility in accelerating innovation cycles for bakers. He acknowledged the common constraints bakeries face regarding line time and baking skills. The pilot bakery aims to break down these barriers, allowing bakers to quickly develop, optimize, and commercialize their products all in one seamless visit. It’s a game-changer for training teams and enhancing baking skills.
Integrated Innovation and Collaboration
Situated within Puratos USA's headquarters, the pilot bakery features a collaborative environment that fosters close cooperation between Puratos' technical baking team and its customers. Here, bakers have direct access to state-of-the-art baking equipment, co-creation spaces, and hands-on training demo areas. This arrangement promotes dynamic innovation and recipe refinement in an adaptive setting.
Real-World Manufacturing Experience
The equipment in the new facility closely mimics what bakeries use in real-world production. This allows bakery teams to significantly reduce the time and costs associated with trial-and-error processes when developing and scaling new products. Visitors can also engage in sessions focusing on trending insights powered by Puratos' Taste Tomorrow consumer research. This, combined with sensory capabilities, helps refine concepts based on market feedback.
Commitment to Partnerships and Innovations
Pierre Tossut, Global CEO of Puratos, spoke about their ongoing commitment to strengthening partnerships aimed at advancing the baking industry. The collaboration with AMF is expected to significantly expedite innovation for customers. Puratos plans to continue developing partnerships globally, further enhancing their collaborations with equipment suppliers to drive the industry forward.
Open for Collaboration and Training
The pilot bakery is now open for customer collaboration sessions, innovation workshops, and essential technical training focused on recipe development and process optimization. Conveniently located just 30 minutes from Philadelphia Airport, the facility is accessible and welcoming, equipped with high-speed Wi-Fi and refreshments to ensure a productive environment for bakery partners.
About Puratos
Puratos offers a comprehensive range of innovative food ingredients and solutions for the baking industry, serving large industrial bakeries, retailers, food service chains, and artisan customers across the U.S. With its headquarters in Pennsauken and a significant presence worldwide, Puratos is dedicated to harnessing food’s exceptional power to create new opportunities for clients in the bakery, sweet goods, and chocolate sectors.
About AMF Bakery Systems
AMF Bakery Systems partners with bakeries globally to provide best-in-class unit equipment and complete system solutions. Their commitment to innovation helps bakeries enhance operations and succeed in a competitive market. As a proud member of the Markel Food Group, AMF delivers the resources needed by bakeries to thrive.
Frequently Asked Questions
What is the purpose of the new pilot bakery plant by Puratos?
The pilot bakery is designed to accelerate innovation for commercial bakeries by providing a facility for rapid product development and testing.
Who were the main guests at the opening event?
Notable attendees included Eric Dell from the ABA and Mayor Nicole Roberts, alongside industry professionals and media members.
What technologies are showcased at the new facility?
The facility features advanced bakery automation technologies and offers opportunities for hands-on training and product tastings.
How does the facility support bakers in product development?
The pilot bakery allows bakers to develop, optimize, and commercialize their products in a streamlined manner while reducing trial-and-error costs.
Where is Puratos USA located?
The U.S. headquarters of Puratos is located in Pennsauken, New Jersey.
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