Innovating Travel: hoppaGo and SAS Enhance Connectivity

Innovating Travel Solutions with hoppaGo and SAS
hoppaGo, a leader in multi-modal ground transportation, has teamed up with Scandinavian Airlines (SAS) to enhance travel experiences. This partnership builds on previous successes, integrating hoppaGo's extensive rail network into the SAS platform. This evolution is set to transform the way travelers plan their journeys.
A Seamless Booking Experience
Effective from the end of June 2025, SAS customers will find it easier to book train tickets across more than 70 countries in a matter of moments. Once connected, this integration will offer access to more than 2,000 train operators, featuring significant services like Heathrow Express, Arlanda Express, and Renfe Viajeros. This shift aims to make travel smoother by removing the hassle of last-minute bookings and providing a unified interface for all mobility needs.
Enhancing Customer Convenience
The collaboration leverages hoppaGo's innovative SaaS technology that specifically targets long-standing delays in ground transportation sales. With tailored offers at every touchpoint—from the initial flight booking right through to on-demand ride-hailing services—travelers will receive optimal options that enhance their entire experience, ensuring convenience from start to finish.
Choice and Flexibility for All Travelers
This enhanced collaboration amplifies the choices available to SAS customers. Beyond merely providing access to a marketplace of over 70,000 ride options worldwide, it allows users to instantly compare and select their preferred rail journeys, addressing traveler demands for both luxury and cost-effective travel solutions.
Statements from Leadership
Chris Harrington, Managing Director at hoppaGo, expressed enthusiasm about the partnership, stating, "Our collaboration with SAS is founded on delivering confidence and quality. By embedding our expansive network of rail and ride-hailing services into the SAS customer journey, we ensure travelers have the ultimate choice and a pathway towards sustainable growth in satisfaction levels."
Caroline Bergström, Head of Ancillary Products and Retail at SAS, highlighted their mission to deliver integrated travel options to enhance passenger convenience and reliability. "hoppaGo's state-of-the-art technology aligns perfectly with our ambition to provide a seamless door-to-door experience, highlighting our commitment to customer-first strategies and excellence in operations," she remarked.
About hoppaGo
As the leading B2B marketplace for ground transportation, hoppaGo is dedicated to revolutionizing how people access mobility. The platform ensures easy entry to an extensive global network of over 70,000 ride providers and 2,000+ train carriers, consistently prioritizing the ‘Arrive Happy’ mantra for travelers. Explore more through their website.
About SAS
SAS has been the go-to airline in Scandinavia since 1946, linking the region with 135 destinations worldwide. With hubs in major Scandinavian cities and over 25 million passengers transported annually, SAS is recognized as the punctual leader in European aviation, with ambitious plans to achieve net-zero emission levels by 2050. Their membership in the SkyTeam alliance since 2024 further emphasizes their commitment to innovation in the aviation sector.
Frequently Asked Questions
What is the partnership between hoppaGo and SAS about?
The collaboration focuses on integrating hoppaGo’s rail services into the SAS booking platform, enhancing travel convenience for customers.
When will the new booking integration take effect?
The integration is set to launch at the end of June 2025, providing SAS customers with seamless train booking options.
How many countries will be covered by the new system?
Customers will be able to book train tickets across more than 70 countries through the integrated system.
What advantages does the partnership offer to travelers?
This partnership enables passengers to access over 2,000 train operators and a wide range of ride options, maximizing convenience and improving overall travel experience.
What is hoppaGo known for?
hoppaGo is known as a leading B2B marketplace for ground transportation that offers a comprehensive solution for travel mobility and customer satisfaction.
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