Inktavo and OrderMyGear Join Forces for Branded Merchandise Expansion
Inktavo and OrderMyGear Come Together
In a groundbreaking move, Inktavo, known for its software solutions such as InkSoft and Printavo, has announced a merger with OrderMyGear (OMG), a prominent platform catering to the needs of group ordering for promotional products and decorated apparel. This union is set to redefine the landscape for businesses engaged in branded merchandise.
Creating a Comprehensive Suite of Solutions
The merger brings together two pioneering companies that are dedicated to equipping branded merchandise businesses with advanced tools. The collaboration aims to enhance shop management, streamline e-commerce activities, and improve production management, reporting, design, and customer interaction.
James Armijo, the CEO of Inktavo, says, "The amalgamation of Inktavo and OMG will provide our clients with an extensive platform for managing branded apparel, promotional items, and signage. Our clients will benefit from features that support various sales methods, whether it’s through online sales, proposals, in-house production, or outsourcing." This is a significant moment for the sector, as it promises a seamless experience for customers from order to delivery.
OrderMyGear's Journey
Founded in 2008, OrderMyGear has been instrumental in simplifying the sales process for team dealers and promotional product distributors. With their innovative platform, they have revolutionized how groups order branded merchandise. Notably, their recent acquisitions of companies like BrightStores and DistributorCentral have greatly enhanced their technology and service offerings.
Enhancing the Ecosystem for Distributors and Suppliers
"Joining forces with Inktavo opens new doors for branded merchandise businesses. For the first time, we are providing a unified technology partner for distributors, decorators, and dealers. This partnership allows every aspect of their operations to be integrated — from product discovery to sales, through to order management and fulfillment," remarks Leonid Rozkin, CEO of OMG. The merger is poised to bring unparalleled access for suppliers, enabling them to efficiently sell brandable products to thousands of customers.
Access to Innovative Tools
As part of the merger, existing OMG customers will gain exposure to Inktavo's array of tools, such as enhanced shop management features, comprehensive design tools, and extensive marketing resources. Both companies will maintain their individual product lines, aiming for a smooth integration process that ensures continuity for their users.
Support from Experienced Investors
This merger benefits from the robust backing of seasoned investors. Inktavo has the support of PSG and Blue Star Innovation Partners, who are specialists in scaling software solutions, while OrderMyGear is backed by Susquehanna Growth Equity (SGE), which has been pivotal in facilitating OMG's growth and various strategic acquisitions. SGE will continue to play a vital role as an investor in the newly formed entity.
The Vision for the Future
The strategic merger between Inktavo and OrderMyGear is set to create exciting opportunities for both companies, establishing a dominant force in the branded merchandise industry. As they optimize their resources and expertise, they are working towards providing a more cohesive experience that will ultimately support businesses in realizing their growth potential.
Frequently Asked Questions
What does the merger between Inktavo and OrderMyGear mean for customers?
The merger brings a comprehensive suite of tools, facilitating a seamless experience in managing sales and production for branded merchandise.
How long has OrderMyGear been in operation?
OrderMyGear was established in 2008 and has been significant in the evolution of the branded merchandise market.
Will Inktavo and OrderMyGear still operate their existing product lines?
Yes, both companies will continue to operate their current products while working towards a fully integrated platform.
Who are the main investors in this merger?
Inktavo is supported by PSG and Blue Star Innovation Partners, while OrderMyGear is backed by Susquehanna Growth Equity.
What is the vision for the newly combined company?
The vision is to enhance the ecosystem for branded merchandise businesses by providing a single technology partner for all operational aspects, from sales to fulfillment.
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