Infuze Credit Union Enhances Mobile Engagement with Pulsate
Infuze Credit Union Enhances Member Interaction with Pulsate
In a significant move towards transforming member engagement, Infuze Credit Union has selected Pulsate to revolutionize how it communicates with its members across digital and mobile banking channels. This partnership aims to create a more interactive and personalized experience for members, particularly through innovative mobile-first solutions.
Elevating Communication Strategies
Before partnering with Pulsate, Infuze Credit Union faced challenges with member engagement, primarily relying on plain text messages that did not foster strong connections. With Pulsate’s robust in-app messaging and push notification features, the credit union is now positioned to execute focused marketing campaigns that resonate more effectively with its members. This shift not only revitalizes the credit union’s marketing strategy but also enhances the utilization of its existing mobile tools and services, forging deeper relationships with its community.
Harnessing Location-Based Services
One of the game-changing capabilities that Pulsate offers is the ability to send location-based messages. For instance, when a member visits a car dealership and has opted in to share their location data, Infuze Credit Union can promptly alert them about competitive car loan options. This capability ensures that members receive timely and relevant financial information, enhancing their overall banking experience.
Member-First Approach
“The implementation of Pulsate’s platform has been seamless and aligns perfectly with our strategy of approaching member-facing technology with a mobile-first view,” stated Bryan Gentle, CIO of Infuze Credit Union. Recognizing that many members frequently use mobile devices, this approach allows the credit union to interact effectively via mobile banking and push alerts, which are invaluable tools in today’s digital-first landscape.
Ensuring Data Accuracy
Pulsate also assists Infuze Credit Union in managing member contact information. Keeping data such as addresses current is a common challenge for financial institutions. Pulsate resolves this issue by enabling the credit union to send notifications or in-app messages prompting members to verify their addresses. As a result, the accuracy of member information is enhanced, ultimately improving service delivery.
Growing Digital Engagement
Current trends indicate that consumers are more engaged with their financial institutions than ever, with a growing number using their smartphones to manage their finances daily. “28% of consumers now access their bank accounts using their smartphones at least once each day,” expressed Sarah Martin, CEO of Pulsate. This statistic underscores the necessity for credit unions like Infuze to adopt tools that facilitate deeper digital relationships with their members.
Collaborative Innovation
Johnny Ola, SVP of Q2 Innovation Studio, emphasized the significance of this collaboration, stating, “The Pulsate and Infuze Credit Union partnership is showcased through the Q2 Innovation Studio. This alliance highlights the benefits of integrating innovative solutions like Pulsate into the Q2 Digital Banking Platform, creating opportunities for personalized member engagement.” This reflects a growing trend where financial services leverage technology to enhance user experience and satisfaction.
About Pulsate
Pulsate stands as a leading mobile-first consumer engagement platform. It empowers clients to enhance both revenue and customer connection through tailored marketing initiatives that are personalized, localized, and relevant. Collaborating with over 270 credit unions and community banks, Pulsate successfully reaches 20 million consumers, demonstrating its significant impact in the financial sector.
About Q2 Holdings, Inc.
Q2 is recognized as a premier provider of digital transformation solutions tailored for financial services. Serving a diverse clientele of banks, credit unions, fintechs, and alternative financial companies, Q2 enables these institutions to offer comprehensive, data-driven engagement solutions. With its headquarters in Austin, Texas, Q2 has a global presence and is publicly traded under the stock symbol QTWO.
Frequently Asked Questions
What is the role of Pulsate in Infuze Credit Union's strategy?
Pulsate provides mobile-first solutions that enhance member engagement through in-app messaging and push notifications.
How does location-based messaging work?
Location-based messaging allows the credit union to send targeted communications to members when they are in specific locations.
Why is mobile engagement important for credit unions?
It enables credit unions to connect with members effectively and increases the utilization of their digital banking tools.
What challenges does Pulsate help Infuze CU overcome?
Pulsate helps manage up-to-date member information, improving data accuracy and communication strategies.
How does Q2 support financial institutions?
Q2 provides technological solutions that enable banks and credit unions to enhance their digital engagement with consumers.
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