Influencers and Political Opinion Shifts
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released its research report, “Influencers & The 2024 Election.” The report examines how social media influences political engagement and sentiment and the role of influencers in shaping political opinions.
Survey Findings on Influencer Advocacy
The survey found that 52% of social media users believe that influencers have a responsibility to use their platforms for political advocacy, and 87% of influencers plan to use their social media channels to encourage voter registration and participation.
Influencer Responsibility
“Our latest research underscores the significant role influencers play in shaping followers’ opinions and political discourse,” said Ted Murphy, IZEA CEO and founder. “With 92% of influencers believing their political views can influence their followers, and 46% of social media users ages 18-60 having already changed their minds about political issues because of influencer content, it’s clear that influencers are a powerful force in the political landscape.”
Key Insights for Influencers
Key insights from the report include the following findings:
Influencer Impact on Followers
42% of respondents have a positive view about social media influencers sharing their political opinions online and 52% believe that political content from influencers contributes to their understanding of political issues.
Engagement with Political Content
Influencers are 3.3 times more likely to think their political content will be received very positively compared with general social media users.
User Reactions to Influencer Opinions
Insights regarding social media users’ responses to influencer opinions show that:
Influencer Followings
64% of social media users are more likely to follow an influencer who has similar political views as their own, while 56% have unfollowed based on political views.
Change in Political Opinions
46% of social media users think they could be influenced by influencers who share their political opinions online. The same percentage of users ages 18-60 report changing their political opinion based on an influencer’s content.
Future Political Content Sharing by Influencers
The report indicates that 82% of influencers plan to share their political views online during the upcoming election, highlighting their inclination to engage with political audiences.
Supporting Voter Engagement
87% of influencers plan to use their social media platforms to encourage voter registration and participation, reflecting a proactive approach to political activism.
Concerns Among Social Media Users
Insights on audience perspectives reveal a significant concern regarding political discourse on social media:
Impact on Relationships
70% of social media users say sharing their political views online could impact their personal relationships, driving a nuanced understanding of political discussions.
Misinformation Warnings
88% of respondents are concerned about the potential for misinformation spreading via social media during elections, indicating a demand for accurate political information.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. is a marketing technology company providing software and professional services that enable brands to collaborate and transact with top social influencers and content creators. The company serves as a champion for the growing Creator Economy, allowing individuals to monetize their content and creativity. IZEA launched the industry’s first influencer marketing platform in 2006 and has facilitated nearly 4 million transactions between online buyers and sellers.
Frequently Asked Questions
What percentage of social media users changed their political opinions due to influencers?
46% of social media users aged 18-60 reported changing their political opinions because of influencer content.
Do influencers feel a responsibility for political advocacy?
Yes, 52% of social media users believe influencers should utilize their platforms for political advocacy.
How do social media users react to political opinions from influencers?
64% of social media users are more likely to follow influencers with similar political views, while 56% have unfollowed an influencer for their political opinions.
What are the concerns about misinformation during elections?
88% of respondents expressed concern about the potential spread of misinformation through social media during elections.
What trends are influencers showing for the upcoming election?
82% of influencers plan to share their political views during the election and 87% aim to promote voter registration and participation.
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