Imagine's Evolution: Unveiling a Bold New Brand and Vision

Imagine's Transformative Rebranding Journey

Imagine, originally known as Imagine Exhibitions, is excited to announce a major rebranding as it celebrates 15 years of impressive growth. This significant transformation reflects the company's evolution from a small exhibition provider to a leading entity in the global museum and attractions industry. With a fresh identity, Imagine aims to better represent its extensive services and commitment to creativity and innovation.

Reflecting on a Decade and a Half of Growth

Founded in 2009 under the leadership of CEO Tom Zaller, Imagine has undergone remarkable growth. What began as a modest team has blossomed into a force in the industry, boasting over 125 employees and an expansive site staff distributed worldwide. The company now offers a wide array of services that encompass master planning, design, production, retail development, merchandise solutions, operations, and marketing. This comprehensive approach positions Imagine as the go-to resource for both internal projects and external partnerships.

Rationale Behind the New Brand

The decision to rebrand stems from Imagine's evolution beyond just traveling exhibitions. The previous name no longer encapsulated the breadth of the company's capabilities. Today, Imagine operates through four primary divisions:

• Studio: Expert planning, innovative design, and production to bring visionary concepts to life.
• Exhibitions: Leading the market with over 40 unique museum-quality traveling exhibitions around the globe.
• Operations: Providing seamless management of experiences, covering retail and food & beverage operations.
• Retail: Dedicated to crafting distinct retail environments and unique merchandise tailored for exhibitions and attractions.

Introducing the New Brand Identity

To embody this growth, Imagine has launched a new brand identity along with a revamped website designed to enhance user experience and showcase their impressive portfolio of projects. Clients and partners can explore the new site to find a wealth of resources aimed at improving collaboration and engagement.

Message from Leadership

Tom Zaller remarks, "This rebrand is more than just a new logo—it reflects who we have become over the past 15 years. Our new name conveys the comprehensive possibilities of our services and underscores our commitment to leading the industry in innovation, creativity, and customer satisfaction." With a vision firmly focused on the future, Imagine is set to redefine the way exhibitions engage audiences.

Understanding Target Audiences and Offerings

The rebranding effort also signifies a move to solidify relationships with a diverse range of partners, including developers, museum representatives, and intellectual property holders:

• Developers and Attractions: Imagine’s full-service strategy ensures projects are executed seamlessly, maximizing both operational success and revenue potential.
• Museums and Science Centers: Their expertise in traveling and permanent installations allows these institutions to rejuvenate offerings with engaging, immersive experiences.
• Studios and IP Holders: Imagine excels at transforming beloved properties like Angry Birds and Jurassic World into captivating exhibitions.
• Industry Vendors: With a broad spectrum of projects, Imagine cultivates collaborative opportunities that yield spectacular experiences.

A Unique Approach to Experience Creation

What sets Imagine apart is its dual role as both a creator and operator of exhibitions. This approach not only facilitates the production of immersive experiences but also allows for a highly insightful perspective on project management, placing emphasis on efficiency, profitability, and long-term achievements. As Zaller aptly puts it, "We sell tickets for a living, ensuring each project we engage in is tailored to meet our clients’ needs and foster meaningful audience attendance and revenue."

Notable Projects and Achievements

Imagine’s rich legacy includes noteworthy projects such as Harry Potter: The Exhibition and Downton Abbey: The Exhibition, solidifying its reputation as a leader in the industry. Alongside these touring exhibits, Imagine also operates prominent attractions in Las Vegas, including Discovering King Tut’s Tomb and Real Bodies. The company's growth trajectory has been bolstered by a talented leadership team, including COO Debbie Donohue and Senior Vice Presidents Bill Pinkston and Shawn McCoy, all of whom contribute to crafting a compelling portfolio and engaging with high-profile partners worldwide.

Imagining the Future

As Imagine steps into its next phase, the focus remains on steering the museum and attractions realm with innovative solutions, exceptional service, and an unwavering dedication to excellence. The future looks bright, and Imagine is eager to continue its legacy of creating ground-breaking experiences that captivate and inspire audiences everywhere.

About Imagine

Imagine is recognized as a global leader in crafting immersive exhibitions and experiences for museums, attractions, and brands alike. Their services, spanning master planning, design, operations, and marketing, deliver turnkey solutions that enchant audiences on a worldwide scale. With more than 40 exhibitions currently touring the globe, Imagine is committed to shaping the future landscape of the museum and attractions sector.

Frequently Asked Questions

What is the reason behind Imagine's rebranding?

The rebranding reflects Imagine's growth beyond travel exhibitions and encompasses the full spectrum of services it now offers.

How many employees does Imagine currently have?

Imagine has a workforce exceeding 125 corporate employees along with more than 150 site staff working globally.

What unique divisions does Imagine operate?

Imagine operates four main divisions: Studio, Exhibitions, Operations, and Retail, each focusing on different facets of the exhibition experience.

What notable exhibitions has Imagine produced?

Imagine has produced renowned exhibitions such as Harry Potter: The Exhibition and Jurassic World: The Exhibition.

What is Imagine's vision for the future?

The company aims to lead the museum and attractions industry with innovative solutions, outstanding service, and a commitment to excellence.

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