illycaffè's Partnership with Art Basel Paris
illycaffè is thrilled to announce its inaugural official partnership with Art Basel Paris, a prestigious event dedicated to modern and contemporary art. The collaboration allows visitors to indulge in the rich flavors of illy coffee while experiencing a unique blend of art and culture.
Experience Unique Coffee at the Event
During this exciting event, guests will have the opportunity to taste the exceptional illy coffee at various refreshment points situated throughout the fair. The exclusive illy lounge will welcome participants to immerse themselves in a captivating environment showcasing the artistry of their collectible cups, which serve as canvases for globally recognized artists.
A Celebration of Artistic Expression
This year, the illy lounge will debut the illy Art Collection designed by four incredible women artists: Simone Fattal, Shirin Neshat, Monica Bonvicini, and Binta Diaw. Their innovative designs on the illy cups emphasize pressing cultural and social issues, sparking conversations about the global condition of women through powerful artistic expression.
Illy Art Collection: A Testament to Creativity
Since 1992, the illy Art Collection has grown to become one of the largest contemporary art collections globally. At the upcoming event, a special exhibit will showcase selected works from over 130 contemporary art masters who have contributed to this vibrant collection. Guests will delve into the narrative of the art collection and appreciate how it merges the worlds of coffee and art seamlessly.
Insights from illycaffè's CEO
Cristina Scocchia, CEO of illycaffè, expressed her enthusiasm regarding this collaboration. She stated, "Partnering with Art Basel Paris allows us to bridge the cultural significance of coffee with contemporary artistic expression. Our new cup collection reflects diverse perspectives and fosters dialogue on issues that resonate deeply within our society. We invite everyone to connect with our art through the delectable experience of illy coffee."
A Glimpse into illycaffè
Founded in 1933 in Trieste, illycaffè is a family-owned Italian company committed to delivering the finest 100% Arabica coffee. With a meticulous selection process, they use only the top 1% of Arabica beans from around the world. Serving over 8 million cups daily across 140 countries, illy continues to impress coffee aficionados with its unique, high-quality blends.
Environmental Commitment and Growth
illycaffè has embedded sustainability into its business model, attaining the status of a Benefit Company in 2019 and becoming the first Italian coffee company to achieve B Corp certification in 2021. The company prides itself on marrying the principles of beauty and art with its coffee offerings, ensuring every aspect from its logo to its beautifully designed cups showcase this ethos.
Explore the New illy Art Collection
The new illy Art Collection cups, designed by Simone Fattal, Shirin Neshat, Monica Bonvicini, and Binta Diaw, will be available in sets of two and four for espresso and cappuccino lovers. These exclusive sets launch in 2024 and will be accessible through the illy e-shop, select international museums, and various retail channels.
Frequently Asked Questions
What is the significance of illycaffè's partnership with Art Basel Paris?
This partnership highlights illycaffè's commitment to merging the worlds of art and coffee, showcasing how both can inspire and provoke thought on social issues.
Where can visitors experience illy coffee at Art Basel Paris?
Visitors can enjoy illy coffee at various refreshment points throughout the fair, as well as at the exclusive illy lounge.
What does the illy Art Collection represent?
The illy Art Collection features artistic representations on coffee cups, focusing on urgent cultural and social topics, particularly those affecting women.
When will the new illy Art Collection cups be available?
The new collection is set to launch starting in 2024, offering unique designs by talented women artists.
What principles guide illycaffè?
illycaffè is guided by a commitment to sustainability and excellence, ensuring every cup of coffee shared globally reflects their dedication to quality and artistry.
