illumin Holdings Inc. Achieves Record Q3 Revenue Growth

illumin Holdings Inc. Reports Strong Financial Results for Q3 2024

illumin Holdings Inc. (TSX: ILLM) (OTC Markets: ILLMF), a leader in journey advertising technology, has reported impressive financial outcomes for the third quarter ending September 30, 2024. The company achieved a record revenue of $36.3 million, marking an increase of 23% from the previous year’s $29.6 million in Q3 2023.

Significant Growth in Self-Service Revenue

One of the standout accomplishments for this quarter was the 64% surge in self-service revenue, which reached $8.4 million, contributing to 23% of the total revenue. This growth reflects the positive impact of newly formed client relationships that utilize illumin's innovative advertising platform.

Client Onboarding and Programmatic Revenue Growth

During this period, illumin onboarded 29 net new self-service clients, with a focus on attracting higher-spending customers. Additionally, the company experienced a 39% growth in programmatic revenue, totaling $10.1 million, primarily due to advancements in their exchange services business.

Managed Services Revenue Growth

While managed service revenue experienced a modest growth of 3% to reach $17.8 million, it signifies a positive trend for the first time since Q4 2022. This turnaround is attributed to an increasing number of customers opting for both managed service and self-service product offerings.

Strong EBITDA Performance

The gross margin for Q3 was reported at 47%, consistent with the previous year's results in Q3 2023. The net revenue post media-related costs was $17.2 million, an improvement from $13.9 million recorded in Q3 2023. Adjusted EBITDA saw an impressive increase of 200% year-over-year to $1.9 million, reflecting the higher revenue streams.

Insights from Leadership

Simon Cairns, CEO of illumin, shared his insights stating, "Our self-service revenue has demonstrated remarkable growth, emphasizing the value our platform offers through enhanced online visibility and campaign insights. This quarter also showed strong programmatic segment growth and a promising resurgence in our managed services, resulting in record revenue for the company."

Cairns also highlighted, "Our customer-centric product roadmap will continue to expand as we strengthen existing customer relationships while attracting new clients, ensuring we meet their diverse needs entirely.”

Future Growth Projections

Elliot Muchnik, CFO of illumin, commented on the overall company performance, stating that the growth trend will persist as the company emphasizes operational discipline. He anticipates solid revenue growth in Q4, partially driven by recent organizational changes in the marketing and sales departments.

Share Buyback Plan

In a strategic move, illumin announced the initiation of a normal course issuer bid (NCIB) to repurchase up to 4,330,226 outstanding common shares. By the end of the nine-month period concluding September 30, 2024, the company had repurchased 3,310,384 shares, demonstrating confidence in its share value.

Financial Performance Overview

The company reported a net loss of $1.1 million for Q3 2024, compared to a profit of $0.8 million during the same period in 2023. This adjustment was primarily impacted by unfavorable foreign exchange losses and elevated tax expenses. Cash and cash equivalents remained mostly unchanged at $51.4 million, as operational cash generation offset share repurchases.

Frequently Asked Questions

What were the main drivers for the revenue growth in Q3 2024?

The revenue growth was driven primarily by a 64% increase in self-service revenue, expansion in programmatic revenue, and the resumption of managed service revenue growth.

How many net new clients did illumin onboard during Q3 2024?

illumin onboarded 29 net new self-service clients during the third quarter.

What significant actions are being taken to enhance operational efficiency?

The company is focusing on operational discipline to drive higher adjusted EBITDA while also implementing strategic organizational changes in sales and marketing.

What is the outlook for illumin's revenue in the upcoming quarters?

illumin anticipates strong revenue growth in Q4, thanks to its customer-centric approach and recent organizational shifts.

How does self-service revenue contribute to illumin's overall revenue?

Self-service revenue constituted 23% of total revenue in Q3 2024, reflecting significant growth from the prior year when it was 17%.

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