IGT PlaySports Partners With Caliente for Retail Sports Betting
IGT PlaySports Collaborates with Corporación Caliente
The partnership between IGT PlaySports and Corporación Caliente marks a significant advancement in the sports betting landscape across Mexico and beyond. This multi-year technology and services agreement is set to introduce 42 IGT PlaySports-powered retail sportsbooks in Mexico and over 100 additional venues in the Latin American region, enhancing the sports betting experience for enthusiasts.
Expanding the Reach of Sports Betting
The collaboration aims to leverage IGT PlaySports' cutting-edge technology, which includes access to the Company’s Trading Advisory Services Team, to create a seamless betting experience. Eduardo Hernández Triana, the CEO of Corporación Caliente, expressed excitement about this partnership, highlighting its potential to engage sports fans across multiple countries.
Features of the Agreement
The key features of this agreement include a phased rollout, allowing Corporación Caliente to equip selected sportsbook operators in Latin America with IGT PlaySports technology. This strategic approach will expand IGT PlaySports' reach to eight countries, enabling a greater array of betting options and services for customers.
Commitment to Customer Engagement
IGT PlaySports is looking forward to extending its footprint in Mexico and Latin America, a vibrant market that holds immense potential for growth in sports betting. Joe Bertolone, the IGT Senior Vice President of Sports Betting, emphasized their commitment to providing a future-proof solution tailored for regional market demands. This partnership aims not only to offer a superior betting experience but also to ensure scalability as opportunities arise.
Significance of the Partnership
With 42 sportsbooks set to launch in Mexico as the starting point, the collaboration with Corporación Caliente signifies a substantial step towards redefining sports betting in Latin America. The exploration of additional markets shows IGT's dedication to not only establishing a presence but also to being a frontrunner in the local sports betting scene.
Acknowledging Industry Leadership
Notably, IGT PlaySports received accolades as the "Sportsbook Platform Provider of the Year" at the prestigious EGR North America Awards, reflecting its leadership in the industry. This recognition further bolsters confidence in the partnership with Corporación Caliente, promising cutting-edge technology and reliable services that enhance the overall betting experience.
About IGT
IGT is recognized as a leading global provider of gaming, digital and financial technology solutions. The company emerged from the merger of International Game Technology PLC's Gaming & Digital Business and Everi Holdings Inc. IGT offers an extensive array of products, including gaming machines, game content, iGaming, sports betting, and loyalty programs. With a commitment to innovation and customer-centric solutions, IGT serves casino, digital, and hospitality operators worldwide. The company's headquarters are in Las Vegas.
Contact Information
For inquiries, please contact Phil O'Shaughnessy, Global Communications, at +1 (844) IGT-7452 toll-free in the U.S. and Canada, or at +1 (775) 448-0257 outside these regions.
Frequently Asked Questions
What is the main purpose of the IGT and Caliente partnership?
The partnership aims to establish 42 IGT PlaySports-powered retail sportsbooks in Mexico, expanding sports betting options in the region.
How many countries will benefit from this agreement?
The agreement is set to expand sports betting technology to over eight countries in Latin America.
Who is leading the IGT PlaySports team?
Joe Bertolone, the IGT Senior Vice President of Sports Betting, is overseeing the strategic rollout of the services.
What recognition has IGT PlaySports received?
IGT PlaySports was awarded the title of "Sportsbook Platform Provider of the Year" at the EGR North America Awards.
What types of services will IGT provide?
IGT will offer technology solutions and services, including Trading Advisory Services, designed to enhance the betting experience and customer engagement.
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