Introducing IFMA The Food Away from Home Association
Association unveils new name and identity to represent evolving industry
After decades of branding itself as the International Foodservice Manufacturers Association (IFMA), the organization has revealed a new identity that aligns with its mission – "IFMA The Food Away from Home Association." Announced at the organization's Presidents Conference, this new name marks a significant evolution for the 72-year-old trade association.
The motivation behind this transformation stems from an in-depth strategic planning process that involved self-reflection on the current state of the industry. The COVID-19 pandemic revealed just how interconnected the foodservice supply chain is, with manufacturers, operators, and distribution partners relying on each other to tackle key challenges. Feedback from industry surveys confirmed that change was necessary to adapt to the evolving needs of those served by the association.
According to Ben Wexler, president of Custom Culinary and the 2024 board chair, the association is committed to expanding its membership base. "By incorporating new categories such as operators and supply chain service providers, we will better engage the entire ecosystem," he stated. The goal is to foster collaboration across the industry instead of operating in isolated segments.
Phil Kafarakis, President & CEO of IFMA The Food Away from Home Association, emphasized the importance of retaining "IFMA" in the association's name. He explained, "Maintaining our legacy while adapting to better serve a more dynamic foodservice community is vital. Our new name conveys a meaningful message about our identity as an organization."
The organization's new logo features a striking design of four interconnecting swirls that symbolize the various segments of the foodservice industry coming together, highlighting the association's role in empowering and connecting these groups.
Teri Trullinger, group vice president of field sales at Cargill and the incoming 2025 board chair, remarked on the benefits of their expanded membership approach. "Our ability to facilitate industry connections allows us to create a hub where we can collectively address challenges and promote solutions that benefit everyone in the foodservice community," she noted.
As part of the rebranding process, IFMA plans to introduce a softer brand rollout over the coming months, culminating in a complete rebranding launch in the new year. They are also set to initiate cross-industry projects aimed at collaborative efforts to tackle pressing issues. The first initiative upon their transformation will focus on reducing food waste within the food-away-from-home landscape.
For more information about IFMA The Food Away From Home Association, including membership options and future events, interested parties can visit their website.
About IFMA The Food Away from Home Association
Founded in 1952, IFMA The Food Away from Home Association serves as a pivotal trade association in the foodservice industry. It strives to empower and connect a diverse ecosystem valued at $1.5 trillion, comprising manufacturers, distributors, operators, and other stakeholders. By sharing valuable insights, promoting best practices, and providing educational opportunities through various events, IFMA aims to motivate change and enhance overall industry standards. As the organization evolves, it remains dedicated to supporting its members throughout the food-away-from-home sector.
Frequently Asked Questions
What prompted the rebranding of IFMA?
The rebranding was prompted by strategic planning and insights from the industry, indicating a need for a name that reflects the interconnectedness of the foodservice ecosystem.
How does the new identity benefit members?
The new identity aims to broaden membership categories, enhancing collaboration and engagement among manufacturers, operators, and service providers.
What initiatives will the new association focus on?
The first initiative will address food waste, focusing on collaborative strategies across the food-away-from-home segments to promote sustainability.
Why is the name “Food Away from Home” significant?
The name highlights the association's commitment to representing the entire foodservice marketplace where food is consumed outside of the home, acknowledging a growing sector.
How can individuals learn more about IFMA?
Individuals can learn more about IFMA The Food Away from Home Association, including membership details and upcoming events, by visiting their official website.
