ICARO Media Group Partners with Claro Brasil for a Decade
Exciting Partnership Between ICARO Media Group and Claro Brasil
ICARO to Deliver Monetization for Claro Brazil with Over 87 Million Mobile Customers
ICARO Media Group, Inc. is thrilled to unveil a significant partnership with Claro Brasil, which will span a decade. As an AI technology media company serving telecom and media sectors, ICARO is joining hands with the reputable RioVerde to enhance Claro Brasil's offerings in the competitive telecommunications landscape.
Enhancing Advertising Revenue
This collaboration is expected to significantly boost Claro's advertising revenue across its platforms and channels. ICARO and RioVerde will work together to implement innovative digital advertising strategies that span various mediums, including internet portals and native app platforms, alongside Claro's existing pay-TV channels.
Paul Feller's Insights
Paul Feller, the Chairman and CEO of ICARO Media Group, expressed his enthusiasm regarding this partnership. He stated, "We are extremely excited to announce that ICARO Media Group, RioVerde, and América Móvil continue a history of best-of-class business partnership in advanced media technology and digital advertising in the largest market in LATAM with Claro Brazil."
Committed to Client Success
André Borges, the President of ICARO Media Group for LATAM, also shared his thoughts, emphasizing the mission to create monetizable value for all partners. He noted the importance of both digital and out-of-home platforms, stating, "We are especially pleased to continue business with Claro and América Móvil." This commitment to enhancing value encapsulates their ongoing dedication to growth and success in the telecommunications market.
About Claro Brasil
Claro, a significant subsidiary of América Móvil, operates as one of Brazil's largest multi-service operators. The company extends its services across over 4,800 Brazilian municipalities and caters to a staggering 98% of the country's population. In recognition of its innovative services, Claro was awarded the title of the most innovative telecommunications company in Brazil recently. Its diverse offerings span connectivity, entertainment, and digital services, establishing it as a leader in the telecommunications sector.
About América Móvil
América Móvil stands as a prominent provider of telecommunication services, boasting a substantial customer base. By the end of the previous fiscal year, the company reported having about 310 million wireless subscribers, alongside nearly 84 million fixed revenue-generating units throughout Latin America and Europe, solidifying its position in the market.
About ICARO Media Group
ICARO Media Group empowers global telecoms and media companies with advanced technology and innovative solutions. With its headquarters in New York, the company serves clients in Latin America, North America, and Europe. Their offerings include various SaaS platforms and AI-driven products that assist companies in expanding revenues and improving audience engagement.
About RioVerde OOH
RioVerde OOH contributes its expertise gained over 19 years, providing creative advertising solutions. Managing over 40,000 assets nationally, the company plays a crucial role in enhancing monetization strategies for its partners across various platforms within Brazil.
Frequently Asked Questions
What is the duration of the partnership between ICARO and Claro Brasil?
The partnership between ICARO Media Group and Claro Brasil is set to last for ten years.
How will this partnership benefit Claro Brasil?
This collaboration is expected to enhance Claro's advertising revenue by utilizing innovative digital advertising across several platforms.
What technologies does ICARO provide?
ICARO provides SaaS platforms and AI-driven solutions aimed at boosting revenue, enhancing audience engagement, and optimizing media strategies.
Which markets does América Móvil serve?
América Móvil serves markets primarily in Latin America and Europe, with a vast customer base of wireless and fixed line subscribers.
What types of services does Claro offer?
Claro offers a wide array of services including mobile and fixed telephony, broadband, and integrated entertainment solutions.
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