Hyundai Mobis Aims for Top Global Tier through Innovation

Hyundai Mobis Innovates for Global Leadership
Hyundai Mobis hosted a significant media session at IAA Mobility 2025, focusing on 'Automotive Trends and Hyundai Mobis' Leading Technologies.' The company introduced three key innovation themes: Sustainable Electrification, Integrated Excellence, and Vision in Motion, emphasizing the future of the automotive industry.
Reinforcing Technology Positioning
During this event, Hyundai Mobis showcased its ambition to solidify its status as a top player in the global automotive supply sector, aiming for a position among the top three suppliers worldwide. The company, currently ranked sixth on the list of the Top 100 Global Suppliers, highlighted its advanced technologies including the unique holographic windshield display and comprehensive battery system portfolio.
Driving Future Mobility
Axel Maschka, Executive Vice President and Head of Sales at Hyundai Mobis, articulated the company's strategic vision. Emphasizing the importance of turning market challenges into growth opportunities, he detailed how the company's focus on electrification has led to significant orders from major automotive clients like Volkswagen and Mercedes-Benz, even amid the competitive landscape of Europe.
Hyundai Mobis is also pioneering battery technologies that enhance safety and foster trust in electrification. Recent innovations include the development of a battery cooling system and a fire suppression technology that activates in emergencies, ensuring the safety and reliability of electric vehicles.
Innovative Solutions for Modern Vehicles
The transition to software-defined vehicles (SDVs) marks a crucial advancement in automotive technology. Hyundai Mobis is at the forefront, integrating solutions for next-generation vehicle systems such as steer-by-wire and brake-by-wire. This integration aims to create seamless control of vehicle dynamics through a unified software platform, enhancing performance and user experience through over-the-air updates.
Another exciting advancement is the introduction of the holographic windshield display (HWD), which delivers a wealth of information right before the driver’s eyes without traditional screens. This technological leap offers an immersive experience, presenting navigation and entertainment interfaces in a groundbreaking manner.
Global Partnerships and Future Vision
Hyundai Mobis has dedicated itself to shaping the future of mobility by establishing strategic global partnerships. Their participation in IAA marked a significant step in revealing their integrated electrification technology, which has successfully secured contracts for next-generation electric vehicle battery systems.
The company's ongoing efforts have led to the inauguration of a new battery systems assembly plant, enabling them to support the rising demand for eco-friendly vehicles. Through these strategic moves, Hyundai Mobis aims to raise its proportion of global customers within its core product sectors significantly by 2033.
Conclusion and Commitment to Innovation
In summary, Hyundai Mobis is setting the stage for a new future in the automotive sector, driven by a commitment to innovation and advanced technology integration. The company's ambitious strategies coupled with a decisive focus on customer needs are geared towards cementing its place as a leader in the global market. Lee Gyu-suk, the President and CEO, emphasized this important vision during a recent investor gathering, underlining their relentless drive for excellence.
Frequently Asked Questions
What is Hyundai Mobis' vision for the future?
Hyundai Mobis aims to become a leading automotive supplier globally, targeting a position in the top three through innovation and electrification technologies.
What are the key innovation areas presented by Hyundai Mobis?
The company highlighted Sustainable Electrification, Integrated Excellence, and Vision in Motion as its three main areas of focus for innovation.
How does Hyundai Mobis ensure safety in their electric vehicles?
By developing advanced battery systems that include cooling and fire-suppression technologies, which actively monitor and manage battery performance to prevent accidents.
What technological advancements has Hyundai Mobis achieved recently?
They have introduced the world's first holographic windshield display and are advancing their steer-by-wire and brake-by-wire systems for next-generation SDVs.
What are Hyundai Mobis' future plans regarding global partnerships?
The company aims to strengthen its global customer base, focusing on high-value-added products and engaging in strategic partnerships to innovate further.
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