Hyundai and Genesis Launch $200K Fire Relief for Communities

Hyundai and Genesis Step Up for Wildfire Relief

In response to the destructive wildfires that have severely impacted numerous communities, Hyundai and Genesis Motor America have announced a generous $200,000 donation to support those in need. This initiative aims to provide immediate humanitarian assistance and financial resources to individuals suffering from these devastating fires. The program addresses the crucial needs of current Hyundai and Genesis owners as well as prospective customers.

A Heartfelt Response to Community Crisis

Hyundai and Genesis are profoundly saddened by the widespread destruction caused by the wildfires affecting many residents. Randy Parker, CEO of Hyundai and Genesis Motor North America, expressed his sympathy, stating, "Our top priority is the safety and well-being of our team members, retailers, and community partners in the affected areas." Their commitment to supporting first responders and those impacted showcases the company's dedication to the communities they serve.

Financial Contributions Make a Difference

As part of this relief effort, Hyundai and Genesis are providing $100,000 to the American Red Cross and another $100,000 to the local Fire Department Foundation, ensuring that both evacuees and first responders receive critical support. This effort is firmly rooted in Hyundai's Assurance program, which focuses on prioritizing the safety, health, and happiness of customers, employees, dealers, and the surrounding community.

Financial Support for Affected Customers

In addition to direct financial contributions to disaster relief, Hyundai Capital America, encompassing Hyundai Motor Finance and Genesis Finance, has pledged to offer various financial hardship support measures to eligible customers. This includes potential payment relief options specifically designed for those directly impacted by the wildfires.

Southern California Wildfire Relief Initiatives

Hyundai has introduced several initiatives aimed at assisting affected customers as follows:

• $1,000 credit for customers purchasing new 2025 Hyundai vehicles.
• $2,000 credit for customers purchasing new 2025 Genesis vehicles.
• Extended options for financial hardship support for those living or working in designated evacuated areas. Customers seeking assistance are encouraged to contact Hyundai Motor Finance or Genesis Finance directly.
• Enhanced towing and roadside assistance availability for those in need.

Guidelines for Relief Assistance

To qualify for the $1,000 or $2,000 relief assistance, customers must provide documentation proving that they were the registered owner or lessee of a vehicle affected by the wildfires. This documentation should outline the damage incurred and confirm that it resulted from the wildfires that began on January 7, 2025. The new Hyundai or Genesis vehicle must be purchased by March 31, 2025, with limitations per damaged vehicle.

Hyundai's Commitment to Community and Safety

Hyundai Motor America is committed to improving lives through a technology-rich portfolio of vehicles while embracing a community-centric approach. Hyundai operates several facilities in the U.S., contributing significantly to the economy and providing numerous jobs. With a strong presence in North America, the company is dedicated to its mission, aligning with the Progress for Humanity vision set forth by Hyundai Motor Company.

Frequently Asked Questions

What is the total amount being donated for wildfire relief?

Hyundai and Genesis are donating $200,000 for wildfire relief efforts in impacted communities.

Who will benefit from Hyundai and Genesis's relief program?

The relief program will benefit current customers, prospective buyers, evacuees, and first responders affected by the wildfires.

What kind of financial assistance is being offered?

Affected customers can receive payment relief solutions and credits of $1,000 for Hyundai and $2,000 for Genesis vehicles.

How can customers apply for the relief assistance?

Customers must provide proof of vehicle ownership and documentation related to the wildfire damage to qualify for the relief credits.

When does the assistance program end?

Customers must finalize their vehicle purchases by March 31, 2025, to benefit from the relief assistance programs.

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