Huge Growth at Zeta Live 2024: AI Drives Marketing Innovation

Record Attendance at Zeta Live 2024 Highlights AI Impact

New York witnessed an impressive gathering at Zeta Live 2024, hosted by Zeta Global (NYSE: ZETA), the leading AI-Powered Marketing Cloud. This year’s event marked a significant milestone with over 1,100 in-person attendees and a remarkable 16,000 virtual registrations. This achievement reflects a staggering 100% growth year-over-year, signaling a strong interest in the intersection of artificial intelligence (AI) and marketing innovation.

Embracing the Future of Marketing

AI's Transformative Role

The increased participation at Zeta Live underscores the rising significance of generative AI as a pivotal force transforming the marketing landscape. At the conference, insightful discussions revolved around the evolving role of Chief Marketing Officers (CMOs) and the extensive influence of AI on marketing practices, businesses, and societal trends.

Diverse Speaker Lineup

The event was graced by an exciting lineup of speakers, featuring industry renowned personalities such as Shaquille O'Neal, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish. Business leaders, including Jim Lanzone (CEO of Yahoo), Linda Yaccarino (CEO of X), and Tariq Hassan (SVP and Chief Marketing Officer of McDonald’s USA) also contributed valuable insights.

Innovations Unveiled at Zeta Live

Zeta Live not only served as a networking hub but also showcased groundbreaking product innovations. Notably, Zeta introduced its new intelligent mobile product and an expanded suite of generative AI Agents on the Zeta Marketing Platform. The company’s commitment to transforming marketing operations through AI was evident in the unveiling of these robust tools.

David A. Steinberg's Vision

“AI is no longer science fiction – it’s essential for every successful boardroom conversation today. As brands start to understand AI’s transformative power, especially in enhancing their marketing capabilities, the enthusiasm surrounding Zeta's offerings becomes evident,” said David A. Steinberg, Co-founder, Chairman, and CEO of Zeta Global. This sentiment captures Zeta's forward momentum in the AI marketing landscape.

Notable Sessions and Discussions

The conference featured various impactful sessions, including:

• “AI-Powered Slam Dunk: The Business of Shaq” -- Shaquille O’Neal engaged in a lively conversation with David Steinberg, where he shared insights and experiences about leveraging his personal brand in conjunction with technology.

• “Redefining the CMO: How AI is Revolutionizing Marketing Strategy” -- This session, moderated by Steven Gerber, focused on the evolution of marketing roles through the marriage of data and AI technologies.

• “Charting the Future: Unveiling Zeta’s Product Roadmap” -- An exclusive discussion led by Zeta’s CTO Christian Monberg, providing a sneak peek into the innovative strategies driving Zeta’s future endeavors.

Attendees had access to all sessions, which are available for on-demand viewing, reflecting Zeta Live's commitment to broadening knowledge and facilitating ongoing engagement.

About Zeta Global

Founded by visionary leaders David A. Steinberg and John Sculley in 2007, Zeta Global operates as the AI-Powered Marketing Cloud. With a mission to simplify sophisticated marketing, Zeta integrates a potent combination of identity, intelligence, and omnichannel activation, underpinned by one of the industry's most extensive proprietary databases. Over the years, Zeta has empowered enterprise customers across diverse sectors to personalize consumer experiences efficiently, thereby enhancing marketing results. The company, headquartered in New York City, extends its influence globally with strategic offices worldwide.

Frequently Asked Questions

What is Zeta Live 2024 about?

Zeta Live 2024 is an annual event that brings together business leaders to explore the impact of AI on marketing and showcases Zeta Global's innovative offerings.

What was the attendance at Zeta Live 2024?

The event saw a record attendance of over 1,100 in-person participants and more than 16,000 virtual registrations.

Who were some of the key speakers at the event?

Speakers included celebrities and industry leaders such as Shaquille O’Neal, Dr. Deepak Chopra, and Jim Lanzone, sharing their insights on marketing and AI.

What innovations did Zeta announce during the event?

New products including an intelligent mobile solution and an expanded lineup of generative AI Agents on the Zeta Marketing Platform were unveiled.

How does Zeta Global enhance marketing for businesses?

Zeta Global utilizes advanced AI and consumer data to help businesses acquire, retain, and grow their customer base efficiently.

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