Hästens and Maria Sharapova Unite to Champion Sleep Excellence

Revolutionizing Performance Through Sleep

Hästens, renowned for its dedication to extraordinary sleep experiences, is embarking on a new initiative with world-renowned tennis champion Maria Sharapova. The launch of the Sleep to Perform talent program marks a significant step towards nurturing the next generation of leaders across various fields. This initiative not only focuses on promoting quality sleep but also aims to enhance the awake time of these young changemakers, helping them perform at their best.

Maria Sharapova: A Champion Beyond the Court

Maria Sharapova is not just a tennis icon with five Grand Slam titles to her name; she has also established herself as a force in the business world. Since her retirement from professional tennis in 2020, Sharapova has turned her focus towards mentoring young talents, sharing the invaluable lessons she learned during her illustrious career. Her experiences on the court highlighted the importance of high-quality sleep in achieving success, something she is now passionate about passing on to others.

The Vision Behind Sleep to Perform

The Sleep to Perform program is designed to support a select group of talents from diverse fields such as Culinary Arts, Fashion, Sports, and Visual Arts. Recognizing that quality sleep is fundamental to optimal performance, Hästens will provide these young innovators with tools and products to help them realize their dreams. The partnership aligns perfectly with Sharapova’s commitment to excellence, aiming to empower emerging leaders to cultivate their full potential through better sleep practices.

Hästens’ Commitment to Quality Sleep

For over 170 years, Hästens has been at the forefront of producing exquisite beds crafted from natural materials. This legacy of excellence mirrors the dedication Sharapova has shown throughout her career. She recalls her first experience with Hästens back in 2004 when she purchased a bed with her initial tournament earnings, an investment she cherishes to this day. This personal connection reinforces her belief in the vital role of restorative sleep in achieving high performance.

Meet the Talented Innovators

The Sleep to Perform program will feature prominent individuals who are making waves in their respective areas. Among them are:

Culinary Arts

Flynn McGarry, an American chef known for his restaurant Gem in New York City, has made a name for himself by showcasing culinary excellence at a young age.

Visual Arts

Emma Webster, a British-American painter, is recognized for her innovative use of VR technology to recreate the beauty of nature, merging traditional artistry with modern methods.

Sports

Jamie Chadwick is a British racing driver who has broken records, becoming the first female to win an Indy NXT race in over a decade. Her achievements in the racing sphere inspire many aspiring athletes.

Fashion

Priya Ahluwalia is a creative designer who fuses her Indian-Nigerian heritage with contemporary London aesthetics, making her mark with her award-winning label.

The Impact of Quality Sleep

According to Sharapova, incorporating sleep into the conversation around performance is crucial. She emphasizes that quality rest is a key component in any industry, influencing overall well-being and effectiveness. This partnership is set to shine a spotlight on how sleep can be a transformative factor for success in every realm.

About Hästens

At the heart of Hästens’ philosophy is a commitment to enhancing lives through high-quality sleep. As a family-run business founded in 1852, the company takes pride in its craftsmanship, producing bespoke beds that cater to the unique needs of its customers. With a presence in over 45 countries, Hästens continues to inspire people worldwide, helping them create the futures they envision through optimal sleep experiences.

Frequently Asked Questions

What is the Sleep to Perform program?

The Sleep to Perform program is a collaboration between Hästens and Maria Sharapova aimed at supporting emerging leaders across various fields by providing them with resources to improve their sleep and performance.

Who are the talents benefiting from the program?

Selected talents include Flynn McGarry, Emma Webster, Jamie Chadwick, and Priya Ahluwalia, each recognized for their significant contributions to their respective industries.

How does sleep impact performance?

Quality sleep is crucial for overall health, cognitive function, and emotional balance, which directly influences a person's ability to perform at their best in any endeavor.

When will the Sleep to Perform program begin?

The program is set to commence this Autumn, with Hästens providing products and support to the selected talents to enhance their performance and creativity.

Why is Maria Sharapova involved in this initiative?

Maria Sharapova aims to share the knowledge and experience she gained as a professional athlete to help others achieve high-performance levels, emphasizing the significance of sleep in that journey.

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