HSBC Downgrades HUYA: Navigating Challenges in Live-Streaming
HSBC Adjusts Outlook for HUYA Inc.
Recently, HSBC has made a significant decision regarding HUYA Inc. (NYSE:HUYA), reducing its stock rating from Buy to Hold. The new price target has been set at $4.70, a decrease from the earlier target of $5.42. This adjustment is a reflection of the analysts' cautious perspective on the live-streaming industry, which appears to be encountering various difficulties.
Challenges in the Live-Streaming Sector
The reasoning behind this downgrade stems from observed declines in the live-streaming market that may continue for some time. HSBC's analysts have adjusted their revenue forecasts for HUYA for the years 2024 to 2026 down by 3-4%, noting a more substantial decrease in the average revenue per paying user (ARPPU). Evaluations made during the months of July and August hinted at only a sluggish recovery, which showed further decline in September.
Operational Adjustments by HUYA
In response to the decline in revenue from live-streaming activities, HUYA has initiated several operational changes to safeguard its gross profit margins. This has included implementing cost-reduction strategies, such as cutting League of Legends streaming rights expenses by RMB 70 million for the 2024-25 period, lowering sales and marketing budgets, and refining its workforce. As a result, HSBC has projected an 11% reduction in expected earnings for 2025 and 2026, although the earnings forecast for 2024 remains stable.
Resilience Amidst Challenges
Despite facing these challenges, HUYA has showcased a degree of resilience, outpacing the broader China internet sector as represented by KWEB US by 40% year-to-date. In addition, the company declared a significant dividend of $400 million in 2024, yielding 46% based on the market capitalization from the start of the period. After the recent dividend payout in October, HUYA retains a cash reserve of $880 million, with $400 million situated offshore, which represents approximately 41% of its market cap.
Strategic Directions and Future Outlook
Investors should be aware that factors influencing HUYA's stock might be scarce until the potential announcement of a new dividend, likely to be addressed during the reports for the fourth quarter in March 2025. The latest price target from HSBC is derived from a 0.8x estimated PEG ratio for 2024, reflecting a more conservative valuation due to the current market state.
Recent Financial Updates
In a recent update, HUYA Inc. has reported an increase in total net revenues, peaking at RMB 1.54 billion. This growth was primarily fueled by revenues from gaming-related services, advertisements, and other units. Even while facing economic hurdles affecting live streaming revenue, HUYA's non-GAAP net income exceeded market predictions by 21%, hitting RMB 97.0 million. Following this, Jefferies maintained its Buy rating on HUYA, expecting a slight improvement in total revenues for the upcoming fourth quarter driven by new initiatives.
Leadership Changes and Citi’s Perspective
The company has also announced notable management shifts, including the appointment of Mr. Raymond Peng Lei as Acting Co-Chief Executive Officer and Chief Financial Officer. In light of these updates, Citi has revised HUYA's rating from Sell to Buy, buoyed by the announcement of a US$250 million special cash dividend and its ongoing share repurchase efforts.
Insights From InvestingPro
Recent analyses show that, according to findings from InvestingPro, HUYA’s revenue reached $858.59 million over the twelve months ending Q2 2024. However, this figure highlighted a worrying revenue growth rate drop of -24.38%, consistent with HSBC's views on the sector's struggles.
Nonetheless, it is noted that HUYA "holds more cash than debt on its balance sheet" with liquid assets exceeding its short-term obligations. This financial stability indicates that HUYA has a robust buffer to navigate through turbulent industry periods, as evidenced by the cash reserves post-dividend payout.
Market Performance and Future Potential
Interestingly, even after HSBC’s downgrade, data from InvestingPro reveals that HUYA’s price performance remained strong, boasting a total return of 96.55% over the past year and a 31.7% return in the past month. This suggests that investors are recognizing HUYA's solid financial positioning and possible future dividends.
Frequently Asked Questions
What is the recent rating adjustment for HUYA by HSBC?
HSBC has downgraded HUYA's stock from Buy to Hold and set a new price target at $4.70.
Why was the downgrade made by HSBC?
The downgrade reflects a cautious outlook on the live-streaming sector due to ongoing industry challenges.
How has HUYA adjusted its operations in response to revenue challenges?
HUYA has implemented cost-cutting measures and operational adjustments to maintain its profit margins.
What is the significance of HUYA's recent dividend announcement?
HUYA announced a $400 million dividend, showcasing its cash reserves and providing returns to shareholders.
How does Citi view HUYA’s potential moving forward?
Citi has upgraded HUYA from Sell to Buy, expressing confidence in its future prospects amid ongoing share buyback and dividend initiatives.
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