HS HYOSUNG Introduces New Corporate Identity and Vision

HS HYOSUNG Launches a New Vision with 'Masteria'

HS HYOSUNG has boldly introduced a new corporate identity (CI) and vision known as 'Masteria'. This initiative represents their dedication to enhancing human lives by leveraging the potential of science, technology, and shared intelligence.

Symbolism of the New Corporate Identity

The CI showcases a distinctive square star shape intertwined with the design of a 'Value Tree'. This design symbolizes a guiding light for the future while honoring HS HYOSUNG's rich legacy. The 'Leading Star' reflects the company’s commitment to navigating the world toward prosperity, while the 'Value Tree' emphasizes the importance of growth, resilience, and resourcefulness.

The Philosophy of Leadership

In a remarkable address, Vice Chairman H.S. Cho reiterated the company's vow to carry forward the legacy of its founder. He highlighted the significance of nation building through industrial growth, aiming to maximize the wellbeing of all stakeholders involved. This commitment is rooted in the company’s 60-year history, where ethical management has been at the forefront.

Empowering Change with a New Vision

At the core of HS HYOSUNG's new vision is the belief that value can be created to enrich humanity. This ambition goes beyond traditional business models by harnessing science and technology for the greater good. The aspiration encapsulated in the slogan 'Value Together' underscores their intent to foster collaboration that benefits customers and society alike.

Color Palette Inspired by Values

HS HYOSUNG has embraced a vibrant color palette to represent its ideals. HS Blue stands for excellence and innovation, HS Green embodies trust and respect, and HS Orange symbolizes passion and happiness. These colors signify not only the company’s identity but also the values they strive to uphold.

The Future Ahead

HS HYOSUNG's newfound identity aligns with its long-term objectives to explore emerging opportunities. By emphasizing the utilization of collective intelligence, HS HYOSUNG is set to deliver not only products but also profound societal contributions. This aligns seamlessly with Vice Chairman Cho’s ongoing philosophy of 'Value Management'.

Commitment to Ethical Management

Ethical management is a pivotal part of HS HYOSUNG's operations. The company's leaders are dedicated to optimizing value for all stakeholders, including clients, investors, and society at large. With its revamped vision and slogan, HS HYOSUNG is well-positioned to further instill these principles into its core business practices.

Broader Reach Across Affiliates

In addition to its rebranding, HS HYOSUNG Advanced Materials has formally adopted the new brand name, a move anticipated to resonate well throughout its various affiliates. These include HS HYOSUNG Information Systems and HS HYOSUNG Global Logistics, among others. The new name is expected to take effect later this year, further unifying the brand under its innovative vision.

Frequently Asked Questions

What is HS HYOSUNG's new corporate identity?

HS HYOSUNG's new corporate identity is named 'Masteria,' symbolizing their commitment to human enrichment through science and technology.

What does the 'Value Tree' represent?

The 'Value Tree' symbolizes the promise of enduring growth, resilience, and resourcefulness in serving humanity.

How does the new slogan reflect the company's philosophy?

The new slogan 'Value Together' reflects HS HYOSUNG's aim to enhance collaboration for mutual benefit across all stakeholders.

What colors are associated with HS HYOSUNG's new identity?

HS HYOSUNG's colors are HS Blue (excellence), HS Green (trust), and HS Orange (passion).

When will the new branding be adopted across its affiliates?

The new branding is expected to be adopted by HS HYOSUNG's affiliates later this year following their respective shareholders' meetings.

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