HS HYOSUNG Introduces Inspiring New Identity and Vision

HS HYOSUNG Introduces New Corporate Identity and Vision

HS HYOSUNG has excitingly launched a new corporate identity (CI) and vision, termed 'Masteria.' This significant shift signifies their commitment to enriching humanity through the innovative application of science, technology, and collective intelligence.

Embodying Symbolism with a New CI

The newly designed corporate identity reflects a square star symbol and colors symbolizing a 'Leading Star' that guides the world and a 'Value Tree' representing growth and stability. This design connects HS HYOSUNG's rich heritage with its aspirational future, harmonizing the philosophies of its founders with the fresh outlook of the new management team.

Message from Vice Chairman H.S. Cho

In his opening remarks regarding the new CI, Vice Chairman H.S. Cho reiterated the organization’s dedication to the historical narrative of nation-building through industrial progress. He stated, 'Our goal is to maximize the well-being of all stakeholders through ethical management and value creation.' This emphasis on proactive engagement highlights HS HYOSUNG's leadership in fostering community and stakeholder happiness.

A Focus on Growth and Resilience

Inspired by its name, which translates to 'morning star,' the CI’s 'Leading Star' reflects the company's commitment to promoting a positive societal impact. The 'Value Tree' aspect signifies the company’s aim for sustainable growth and prosperity, reinforcing its dedication to producing lasting beneficial impacts.

Colorful Representation of Company Values

HS HYOSUNG has adopted a trio of distinct colors to embody its brand: HS Blue, HS Green, and HS Orange. HS Blue stands for excellence and innovation, HS Green highlights the importance of responsibility and collaboration, and HS Orange embodies pride and joy. These colors encapsulate the company's core values and aspirations.

Clarifying Their Vision for the Future

HS HYOSUNG has cemented its future aspirations with the vision statement: 'We create value to enrich humanity through the power of science, technology and collective intelligence.' This statement captures the company's forward-thinking approach, where the focus goes beyond merely providing products and services; it's about enhancing the quality of life across communities.

Aligning with Value Management Philosophy

This vision is in harmony with Vice Chairman Cho's enduring management ideology, known as 'Value Management,' which emphasizes the importance of optimizing value for stakeholders including customers, employees, and society at large.

Community-Centric Slogan: "Value Together"

Reflective of this philosophy, HS HYOSUNG has adopted the new slogan 'Value Together.' First introduced during a town hall meeting, this slogan encapsulates the essence of the company's mission under Vice Chairman Cho's leadership, reinforcing its commitment to value and ethics.

Looking Ahead: Integration Across Affiliates

HS HYOSUNG Advanced Materials has recently changed its name and is one of the first affiliates to embrace this new brand identity. Other members of the HS HYOSUNG Group, including entities like HS HYOSUNG Information Systems and HS HYOSUNG Toyota, are set to adopt the transformation in the upcoming months following their respective shareholder meetings.

Frequently Asked Questions

What is the significance of 'Masteria' for HS HYOSUNG?

'Masteria' highlights the company's commitment to enriching humanity and symbolizes a new chapter in its corporate narrative.

What does the new CI symbolize?

The CI embodies the 'Leading Star' and 'Value Tree' concepts, illustrating a guiding spirit of innovation and a commitment to sustainable growth.

Who is Vice Chairman H.S. Cho?

Vice Chairman H.S. Cho is a key leader at HS HYOSUNG, emphasizing ethical management and value creation while guiding the company's strategic vision.

How does HS HYOSUNG's vision enhance community well-being?

By prioritizing science and technology, HS HYOSUNG aims to deliver genuine value that positively influences customer satisfaction and societal welfare.

When will other affiliates adopt the new brand identity?

The adoption will take place in the latter half of the year, following their respective shareholders' meetings to align with the company's new identity.

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