How Premion is Redefining Local Advertising Through Innovation

Revamping Local Advertising with Innovative Strategies

Premion, a leader in the premium CTV and OTT advertising space, has taken significant strides in expanding its offerings to better serve regional and local advertisers. This robust evolution focuses on integrating advanced tools that empower advertisers to execute and optimize their campaigns effectively across various channels.

Enhancing Cross-Channel Capabilities

By teaming up with Octillion, Premion has bolstered its local CTV platform and demand-side platform (DSP). This enhancement is designed to facilitate full-funnel outcomes for advertisers, combining traditional and digital advertising avenues seamlessly.

Premion’s DSP is ingeniously designed to meet the needs of today’s advertising landscape, which demands privacy-focused and cookieless solutions. As users increasingly prioritize privacy, this platform utilizes advanced audience targeting and enhances overall campaign performance. Furthermore, a powerful device graph assists in maintaining smooth identity resolution, ensuring that advertisers reach their target markets efficiently.

Unified Attribution for Comprehensive Insights

The platform also incorporates unified attribution tools that allow brands and agencies to track the entire customer journey. This feature is crucial in optimizing marketing outcomes in complex, multi-touch campaigns. Advertisers are provided with invaluable data insights that enable them to make informed decisions while managing their budgets effectively.

Innovative Solutions for Advertisers

Making the advertising process more flexible is at the core of Premion's ethos. Daniel Spinosa, president at Premion, emphasizes the growing demand for such flexibility, stating that consumers value streaming for its convenience, thereby making CTV the fastest-growing advertising avenue. Advertisers now have the opportunity to manage their campaigns through either managed services or programmatic buying.

Revolutionizing Co-Op Advertising

A significant advancement is the launch of Premion’s Co-Op advertising solution. This innovative approach revolutionizes the traditional co-op advertising model by eliminating competition between campaigns. Instead of the usual challenges associated with shared advertising space, co-op programs allow brand partners to share costs, resulting in increased exposure and ensuring consistent branding across multiple locations. This model enhances return on ad spend (ROAS) while enabling brands to achieve more with a streamlined budget.

Strengthening Partnerships to Boost Local Revenue

Premion is also actively working to expand its partnerships with numerous publishers, many of whom are exploring local CTV advertising for the first time. By offering differentiated demand and a scalable solution, Premion complements national direct sales efforts, thus unlocking new revenue streams for publishers in local markets.

A Commitment to Brand Safety and Transparency

Understanding the paramount importance of brand safety, Premion has successfully achieved “TAG Platinum” status. This recognition reinforces its commitment to providing a trusted advertising environment. Moreover, Premion has received certifications for Brand Safety, Against Fraud, and Against Malware from the Trustworthy Accountability Group (TAG).

About Premion

Founded in 2016 by TEGNA Inc. (NYSE: TGNA), Premion stands out as an industry-leading premium CTV/OTT advertising platform aimed at regional and local advertisers. With a purpose-driven approach to reach streaming TV audiences across 210 U.S. DMAs, Premion prioritizes premium content and advanced targeting methods that lead to measurable outcomes. Recognized with various industry accolades over the years, including awards for its ad targeting solutions and brand safety strategies, Premion continues to innovate and set standards in local advertising.

For Media Inquiries

Contact:
Annmarie Gatti
VP Marketing
929-512-4105
agatti@premion.com

Frequently Asked Questions

What is Premion's primary focus?

Premion focuses on providing premium CTV and OTT advertising solutions tailored for regional and local advertisers.

How does Premion's DSP enhance advertising effectiveness?

Its DSP integrates various advertising channels, enhances audience targeting, and provides tools for tracking full customer journeys.

What innovation has Premion introduced in co-op advertising?

Premion's Co-Op advertising solution eliminates competition and enhances ROAS by allowing brand partners to share costs and amplify exposure.

Why is brand safety important to Premion?

Brand safety ensures a trusted advertising environment, vital for maintaining advertiser confidence and consumer trust.

How can advertisers get in touch with Premion?

Advertisers can reach out to Premion through their VP of Marketing, Annmarie Gatti, via phone or email for inquiries.

About The Author

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