How Globant's Generative AI is Empowering Suntory Spirits
Globant Partners with Suntory Global Spirits for AI Transformation
Globant has embarked on an exciting journey with Suntory Global Spirits to create a generative AI-powered Commercial Insights Agent. This collaboration is set to revolutionize the way employees at Suntory access vital data insights, enabling them to make informed decisions across important domains such as product development, marketing, and sales.
The Role of the Commercial Insights Agent
This innovative AI-powered agent is designed to interpret complex business questions from various sources including dashboards, reports, and unstructured documentation. By automating insight retrieval, Suntory can tremendously reduce reliance on traditional workflows and streamline operations. This tool liberates employees from tedious manual processes, allowing them to pivot towards more strategic and impactful tasks.
Enhancing Decision-Making with Efficiency
Decision-making at Suntory is set to become not only faster but also more precise. With the Commercial Insights Agent, employees are no longer trapped in cycles of back-and-forth communication with analytics teams. Instead, insights can be accessed on-demand, ultimately increasing productivity across the board.
Strategic Benefits of the Partnership
Santiago Noziglia, CEO of Retail, CPG and Automotive AI Studio at Globant, has emphasized the transformative potential of this initiative. "Our collaboration with Suntory illustrates how forward-thinking organizations can leverage generative AI to fundamentally reshape their operational models," he states. He believes that the Commercial Insights Agent stands not just as a tool for productivity improvement, but as a strategic facilitator for unrestricted knowledge access and decision-making.
Beyond Automation: A Platform for Growth
The AI Agent is just the beginning; it lays the groundwork for further innovative applications within Suntory's operations. The team can now utilize this technology for numerous use cases including brand planning, commercial forecasting, and innovation pipelines, ensuring the company maintains a competitive edge in the rapidly evolving spirits industry.
Core Benefits of the Commercial Insights Agent
Some key advantages of the Commercial Insights Agent are:
- Self-Service Decision Support: Teams across Suntory will benefit from the ability to independently access insights, generate reports, and ask questions without delays caused by other departments.
- Contextual Recommendations: The AI-driven insights provided here are tailored to the company’s internal data, enabling quicker and more informed decision-making.
- Foundation for Future AI Use Cases: This generative AI platform not only enhances existing workflows but also opens doors for new applications across various business functions.
About Globant
Globant is on a mission to create digitally innovative products that resonate with people. By merging technology with creativity, Globant connects businesses with their consumers while helping to digitally transform organizations. With a presence in 36 countries and a workforce exceeding 31,100, Globant is making waves globally, working with prominent brands across various sectors.
Recognition and Achievements
Globant has consistently been recognized as a leader in the technology industry. It was recently honored as a Worldwide Leader in AI Services and Media Consultation, establishing itself as a formidable player in the world of business intelligence. Additionally, the company is recognized for its fast-growing IT brand and was featured in esteemed academic circles, including Harvard and MIT.
Frequently Asked Questions
What is the purpose of the Commercial Insights Agent?
The Commercial Insights Agent aims to streamline decision-making for Suntory by providing real-time data insights and automating the retrieval of information.
How does this AI application benefit Suntory employees?
It allows employees to independently access essential insights, speeding up the decision-making process without relying on other teams.
Can the agent be used for other purposes outside of market insights?
Yes, the agent serves as a foundation for additional applications including brand planning and forecasting.
What is Globant’s role in this partnership?
Globant is developing and deploying the Commercial Insights Agent, enabling Suntory to leverage generative AI in their operations.
What notable achievements has Globant received recently?
Globant was recognized as a leader in AI Services globally and in media consultation by IDC MarketScape for 2023 and 2024.
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