HotelPlanner's Jeff McDaniel Takes the Helm as CMO
HotelPlanner Welcomes Jeff McDaniel as Chief Marketing Officer
HotelPlanner, a prominent travel technology firm known for its dynamic hotel booking solutions, has announced an exciting new chapter with the promotion of Jeff McDaniel as its Chief Marketing Officer (CMO). This strategic move aims to boost the company’s global marketing initiatives, enhance brand positioning, and drive innovative digital growth strategies.
McDaniel’s Extensive Experience in Hospitality
Jeff McDaniel is not new to the travel and hospitality sector; he brings over 25 years of rich experience to his new role. McDaniel’s career includes significant achievements in digital marketing, sales operations, and strategic partnerships, showcasing his deep expertise across various facets of the industry. Prior to becoming CMO, he was the Vice President of Sales & Operations at HotelPlanner, where he played a critical role in spearheading marketing initiatives and optimizing contact center sales operations.
A Proven Track Record
Throughout his impressive career, McDaniel has consistently pushed the envelope of online travel innovation. Before his tenure at HotelPlanner, he honed his skills in executive positions at notable organizations. His role at Interactive Hotel Solutions involved directing pivotal SEO and SEM initiatives and overseeing supplier relationships. His past experiences at renowned companies such as Hotels.com accentuated his ability to create impactful strategies in supplier network development and hotel distribution models.
Strategic Vision for Growth
Tim Hentschel, CEO of HotelPlanner, expressed his enthusiasm for McDaniel’s promotion, noting, "We're thrilled to elevate Jeff into the role of Chief Marketing Officer. His strategic vision, deep industry knowledge, and track record of delivering results make him the ideal leader to drive our brand forward in a highly competitive global marketplace." This appointment comes at a critical time for HotelPlanner as the company aims to expand its international reach and invest further in performance marketing and partner ecosystems.
Embracing New Challenges
McDaniel expressed his excitement about this new leadership opportunity, stating, "I'm honored to take on this new role and help shape the next chapter of growth for HotelPlanner. With a strong team and innovative technology, we're well positioned to drive meaningful impact and expand our influence across the broader travel and hospitality industry." His appointment signifies a proactive approach to meeting the evolving demands of travelers and partners alike.
About HotelPlanner
HotelPlanner stands at the forefront of travel technology, seamlessly connecting travelers with hotel booking options that cater to individual, group, and corporate needs. By integrating proprietary artificial intelligence with a 24/7 global gig-based customer service network, HotelPlanner has established enduring partnerships with major online travel agencies, hotel chains, and various corporations. Founded in 2003, the company has grown to become a leading provider of comprehensive travel booking solutions.
Diverse Brand Family and Services
Under the HotelPlanner umbrella, the company offers an extensive array of services that includes its flagship site, HotelPlanner.com, as well as specialized platforms for meetings and events like Meetings.com and VenueExplorer.com. Their capabilities extend to sports team travel through Lucid Travel and corporate event management via Eventsquid, positioning HotelPlanner as a versatile player in the hospitality industry.
Media Contact Information
For further information, please contact Tim Gunstone, Chief Communications Officer at HotelPlanner Inc, via email at Tim.Gunstone@HotelPlanner.com.
Frequently Asked Questions
Who is Jeff McDaniel?
Jeff McDaniel is the newly appointed Chief Marketing Officer of HotelPlanner, bringing over 25 years of experience in the travel and hospitality industry.
What are McDaniel's main responsibilities?
As CMO, McDaniel will oversee the global marketing strategy, brand positioning, and initiatives for digital growth at HotelPlanner.
What is HotelPlanner's business focus?
HotelPlanner specializes in travel technology and hotel bookings, providing solutions for individual, group, and corporate travelers.
Why is McDaniel's appointment significant?
His appointment comes at a pivotal time for HotelPlanner, as the company aims for international expansion and enhancements in performance marketing.
How can I contact HotelPlanner?
For inquiries, you can reach Tim Gunstone, Chief Communications Officer, at Tim.Gunstone@HotelPlanner.com.
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