Hot Wheels® Teams Up with Formula 1® for Exciting New Launch

Hot Wheels® and Formula 1® Collaborate on Unique Die-Cast Series

In an exciting new venture, Mattel, Inc.’s (NASDAQ: MAT) Hot Wheels brand has partnered with Formula 1® to create a spectacular range of products aimed at motorsport fans. This collaboration marks the first time both brands have joined forces, offering a unique selection of Hot Wheels items that feature iconic F1® Teams. The lineup is designed to bring the adrenaline of Formula 1 races to collectors and enthusiasts in a fun, 1:64 scale.

Introducing the Limited-Edition Collector's Die-Cast

The inaugural release from this partnership is a one-of-a-kind collector die-cast that fans can obtain now. The exclusive Formula 1 car is adorned with a distinctive Hot Wheels racing livery, celebrating the alliance between these two respected brands. Additionally, the die-cast includes unique Real Rider wheels, which are equipped with interchangeable tires. It boasts a full-metal body and chassis and is presented in a striking clamshell display case called ‘Kar Keepers,’ designed to elevate the collector's experience.

The Thrill of F1 Racing Captured in Miniature

Featuring the number 68 on its nose, this die-cast pays homage to the year that Hot Wheels first hit the shelves. With inspiration taken from the original Hot Wheels product designs, this collectible promises to be a cherished item for both young and adult fans alike. Roberto Stanichi, the executive vice president of Hot Wheels & Head of Vehicles and Building Sets at Mattel, emphasized how this partnership embodies the challenger spirit inherent in both brands. He noted that this collaboration will not only bring community engagement but also the excitement of motorsport to families and collectors around the world.

The Impact of Hot Wheels and Formula 1®

Hot Wheels continues to be a dominant force in toy sales, with its 1:64 Assortment achieving the top sales spot across various toy categories globally in the past year. Now, with Formula 1, the partnership seeks to tap into a wide-reaching audience, boasting over 700 million fans and 24 races worldwide. This multi-year collaboration is poised to grow and extend into the 2025 season and beyond. Emily Prazer, Formula 1’s chief commercial officer, praised the partnership as a celebration of speed and creativity, promising fans a captivating way to connect with the thrilling world of motor racing.

What to Expect in Future Products

This collaboration between Hot Wheels and Formula 1 is about more than just a single release; it's a glimpse into a world where toys bring the speed and excitement of professional racing into homes. Fans can look forward to additional releases that further explore the synergy between these two beloved brands. The new line-up will likely include various models and designs that capture the latest F1 trends and innovations, serving to deepen the engagement of fans into both racing and collecting.

About Mattel

Founded in 1945, Mattel is a prominent leader in the toy industry, known for owning some of the most well-loved brands in the world. Their impressive portfolio includes Barbie®, Hot Wheels®, Fisher-Price®, and many others. Through various collaborations and product offerings, Mattel has engaged consumers globally and has remained committed to empowering children and families to explore their creative potentials.

About Formula 1®

Formula 1® is the pinnacle of motor racing, having started its journey in 1950. As the most prestigious automotive sport worldwide, it continues to captivate fans year after year with incredible automotive feats. With a broad fanbase and numerous races around the globe, Formula 1® serves as part of Liberty Media Corporation (NASDAQ: FWONA) and remains dedicated to producing thrilling racing spectacles.

Frequently Asked Questions

What does the partnership between Hot Wheels® and Formula 1® entail?

The partnership will introduce a line of Hot Wheels products themed around Formula 1, allowing fans to collect miniatures of their favorite racing teams and models.

Where can I purchase the limited-edition die-cast?

The collector die-cast is available for purchase on Mattel Creations and is aimed at both collectors and racing enthusiasts.

What features does the Hot Wheels die-cast have?

This special die-cast includes Real Rider wheels, a full-metal body, a unique racing livery, and comes in an exclusive clamshell case for collectors.

How will this collaboration evolve in the future?

The collaboration is expected to expand through the 2025 season, introducing more products that celebrate the excitement of F1 racing.

What brands is Mattel known for?

Mattel owns a variety of beloved brands including Barbie®, Fisher-Price®, Thomas & Friends™, Monster High®, and beyond, reaching a diverse audience across the globe.

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