OUTFRONT Commemorates Women's History Month with Exciting Collaborations
OUTFRONT Media Inc. (NYSE: OUT), a leading player in out-of-home media in the U.S., has embraced Women's History Month with a series of engaging initiatives aimed at honoring the achievements of women across various fields, including leadership, art, and culture. By continuing their partnership with Ad Age and collaborating with The Female Quotient, OUTFRONT is committed to spotlighting the significant contributions of women through various platforms during this important month.
Special Series Showcase Women Artists and Their Impact
One of the standout features of OUTFRONT's celebration is the Moments by OUTFRONT, a curated content and publisher platform that will run a special series across transit networks. This initiative will be visible in bustling areas such as the MTA and Brightline. A highlight includes Moments in Culture, a collaboration with Artsy, which will feature stunning pieces from talented women portrait artists. This not only elevates the visibility of these artists but also invites public appreciation of their creative contributions.
Highlighting Women's Influence in Sports
OUTFRONT will also take part in Moments in Life, another committed effort in partnership with Gallery Media Group and Ballplayers. This segment will emphasize important facts related to Women’s March Madness, recognizing the significant avenues women have made in sports. By showcasing these facts, OUTFRONT aims to educate the public about the achievements of women in sports.
Exploring Artistic Inspirations
With Moments in Art, a partnership with MoMA, OUTFRONT will explore artworks inspired by the vibrant cityscape. Influential artist Louise Nevelson’s renowned piece, Sky Cathedral, will also be featured. This initiative promotes dialogue around the relationship between art and female empowerment, illuminating the narratives that women artists express through their work.
Collaboration with Ad Age and Essential Discussions
Throughout March, OUTFRONT's digital media initiatives across the U.S. will display valuable insights and perspectives from influential women leaders in advertising and marketing. These messages will also be paired with QR codes that lead audiences to explore further details on AdAge.com, engaging viewers with comprehensive features that underline the importance of female voices in the industry.
Highlighting the significance of this collaboration, Jeanine Poggi, Editor in Chief of Ad Age, mentioned, "Our ongoing partnership with OUTFRONT during Women's History Month empowers us to share the achievements of women in our industry and promote discourse surrounding their impact in business, media, and culture. Our united efforts aim to inspire future generations and foster essential conversations regarding women's roles in various sectors."
Support for International Women's Day
OUTFRONT is proud to be an ally of The Female Quotient, reinforcing the belief that International Women’s Day should resonate beyond just marketing moments and induce substantial change. The goal is to utilize various media formats to amplify the message of investing in women consistently, showcasing the transformative impact such investments can have on economic systems and societal growth.
As Liz Rave, Vice President of Marketing at OUTFRONT shares, "We are honored to continue our partnership with Ad Age while showcasing the impactful contributions of women in diverse industries. By leveraging our platforms to highlight our MOMENTS content, we hope to inspire communities across the nation to acknowledge the substantial roles women play in shaping our world. When women thrive, everyone benefits."}
About OUTFRONT Media
OUTFRONT Media Inc. is at the forefront of leveraging technology and creativity to connect brands with consumers through one of the largest and most diverse out-of-home advertising portfolios in the U.S. Its innovative platforms aim to revolutionize how brands engage with audiences, ensuring advertisers can effectively reach consumers on-the-go.
Frequently Asked Questions
What initiatives is OUTFRONT launching for Women's History Month?
OUTFRONT is launching a series of initiatives focusing on showcasing women's achievements in various fields, including partnerships with Ad Age and The Female Quotient.
How does OUTFRONT plan to feature women artists?
OUTFRONT will feature women artists through its initiative Moments in Culture, showcasing their contributions to self-portraiture and the arts in public spaces.
What is the importance of collaborating with Ad Age?
Collaborating with Ad Age enables OUTFRONT to amplify women's voices in advertising and celebrate their achievements, fostering an environment of awareness and recognition.
What role does The Female Quotient play in OUTFRONT's initiatives?
The Female Quotient drives awareness for International Women's Day, focusing on long-term initiatives and promoting investment in women across industries.
How can audiences engage with OUTFRONT's Women's History Month messages?
Audiences can engage by scanning QR codes on OUTFRONT’s digital media, directing them to detailed explorations on AdAge.com.
