Hologic Launches Educational Campaign for Breast Cancer Awareness
Hologic Launches Important Campaign to Raise Awareness of Breast Cancer
In a significant move, Hologic, Inc. (Nasdaq: HOLX), a distinguished leader in women's healthcare, is gearing up to launch its #BustTheMyth campaign this Breast Cancer Awareness Month. This initiative aims to challenge prevalent misconceptions surrounding breast cancer, the importance of mammograms, and breast density among women. To mark this occasion, Hologic will ring the Nasdaq opening bell, celebrating 18 years of commitment to women’s health.
Empowering Women Through Education
Steve MacMillan, the Chairman, President, and Chief Executive Officer of Hologic, emphasized the company's dedication to supporting women throughout their health journeys. He stated, "As a leading women’s health organization, we are committed to supporting women at every stage of their health journey and that includes advocating for change and increasing awareness about the importance of breast cancer screening and early detection. There are many harmful myths about mammograms that keep women from understanding their risks and getting screened annually. We want to empower women with facts so they can prioritize themselves and take charge of their health with confidence."
The Prevalence of Breast Cancer
Breast cancer continues to be the world’s most commonly diagnosed cancer in women, affecting 1 in 8 women over their lifetime. When identified early, the disease boasts an impressive five-year survival rate of 99%. Despite these promising statistics, it is concerning that over 40% of women in the United States have delayed or completely skipped crucial breast cancer screenings. Identified barriers include a lack of understanding about screening importance, anxiety, time constraints, and concerns regarding the discomfort of the exam.
Addressing Tailored Health Solutions
At Hologic, there is a continuous commitment to enhancing technology and patient outcomes concerning breast health. Erik Anderson, President of Breast and Skeletal Health Solutions, stated, "We know that world-class technology alone won’t decrease rates of death from breast cancer. It also takes empowering and practical education. The #BustTheMyth campaign adds to our extensive history of public outreach and reinforces our commitment to saving and improving more lives."
Common Myths Surrounding Breast Cancer
The #BustTheMyth campaign draws attention to various misconceptions regarding breast cancer screening, aiming to inform women with factual information. Here are some of the prevalent myths and truths:
- Myth: I don’t have a family history of breast cancer, so I don’t need to worry.
Truth: Genetics is just one factor. In fact, about 85% of women diagnosed do not have any family history of breast cancer. - Myth: I can tell if my breasts are dense by feeling them.
Truth: Breast density cannot be assessed through palpation. A mammogram is required for accurate measurement. Dense breast tissue can increase cancer risk, making annual screenings critically essential. Hologic’s 3D Mammography™ is specially designed and FDA-approved as superior for women with dense breasts compared to traditional 2D imaging.
Adapting to New Changes in Guidelines
The timing of Hologic’s campaign coincides with significant updates in breast cancer screening guidelines from the United States Preventive Services Taskforce. Furthermore, new requirements enforced by the U.S. Food and Drug Administration will soon mandate that mammography facilities inform patients about their breast density. These advancements highlight the pressing need for education regarding screening protocols and the impact of breast density on health assessments.
A Call to Action on Social Media
Hologic urges the community to join in spreading awareness through social media platforms by using the hashtag #BustTheMyth. Sharing information can significantly impact understanding and change perceptions about breast cancer screenings.
About Hologic, Inc.
Hologic, Inc. stands as a global pioneer in women’s health, committed to developing cutting-edge medical technologies that successfully diagnose, detect, and treat health issues while elevating healthcare standards worldwide. With four decades of innovation, Hologic has been at the forefront of promoting early detection and preventative care, continually striving to enhance patients' lives.
Hologic collaborates with various partners to raise awareness and inspire action, working towards eliminating obstacles that impact women's health care access. For Hologic, addressing women’s health issues transcends business; it is a fundamental mission.
Frequently Asked Questions
What is the #BustTheMyth campaign?
The #BustTheMyth campaign is an educational initiative launched by Hologic to dispel common myths surrounding breast cancer and raise awareness about the importance of mammograms.
Why is early detection of breast cancer important?
Early detection significantly increases the chances of successful treatment, with a five-year survival rate of 99% when identified early.
How can women participate in the #BustTheMyth campaign?
Women and supporters can engage in the campaign by sharing information on social media using the hashtag #BustTheMyth and spreading awareness among their communities.
What are some common myths about breast cancer?
Some common myths include the belief that family history is necessary for concern, and the false notion that breast density can be assessed through physical touch.
Where can I find more information about breast health?
For detailed information, women can visit Hologic's website and explore resources focused on breast health education.
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