Hollister's Partnership with Lollapalooza Showcases Rising Talent
Hollister Celebrates Emerging Artists at Lollapalooza Aftershows
Hollister Co., a notable brand under Abercrombie & Fitch Co., is thrilled to announce its official partnership with the Lollapalooza Aftershows. This exciting collaboration aims to celebrate and elevate emerging musical talents, providing them a platform to shine. The series kicks off in Chicago, featuring a wide array of performances at iconic venues, including the historic House of Blues.
Exceptional Performances by New Artists
As part of this vibrant partnership, Hollister has organized three exclusive Aftershows featuring exciting newcomers such as Gigi Perez, Max McNown, and Wyatt Flores. Each event is designed with Hollister's unique touch, showcasing the artistic visions of these talented individuals. Audiences can expect an engaging atmosphere, complete with complimentary food from popular food trucks, personalized keepsakes, and various interactive experiences that encapsulate the essence of youth culture.
A Legacy of Musical Engagement
This partnership is a natural extension of Hollister's longstanding commitment to music. Over the years, the brand has cultivated an authentic relationship with the music industry, hosting in-store concerts with famous names such as Fall Out Boy and collaborating with artists like Khalid and Noah Cyrus. Recently, Hollister launched the Hollister Feel Good Fest, a traveling concert series that has successfully connected students across the nation with live performances.
Connecting Artists and Fans Through Unique Experiences
According to Carey Krug, Chief Marketing Officer of Abercrombie & Fitch Co., "Lollapalooza serves as an incredible platform that promotes new voices and connects them with audiences. We take pride in broadening the reach of Hollister Feel Good Fest to engage with fans in ways that resonate with their life experiences. Music is integral to our brand identity, and these collaborations make it more personal for our customers."
Building Cultural Connections
The 2025 Hollister Feel Good Fest will see an expanded lineup, introducing artists like Avery Anna and Jessica Baio, who are rapidly gaining popularity among Gen Z listeners. With the Aftershows featuring diverse performances, including those by Perez, McNown, and Flores, Hollister aims to amplify the voices of rising talents and create genuine cultural moments that resonate with the youth.
Extending the Lollapalooza Experience
Live Nation continues to push the envelope by expanding the Lollapalooza experience beyond its central location. As stated by Maureen Ford, President of National and Festival Sales, Media & Sponsorship at Live Nation, "Lollapalooza Aftershows have become an essential part of the festival's allure. They provide fans intimate access to the artists making waves in music today. Hollister enhances these shows by curating spaces reflective of the artists' worlds, enriching the connection between fans and performers."
Join the Excitement with Hollister
The Hollister Feel Good Fest artists will perform at Aftershows scheduled for specific evenings. For live updates on festival moments and Aftershow performances, make sure to follow Hollister on social media platforms like Instagram and TikTok.
About Hollister Co.
Hollister is dedicated to crafting quality apparel, accessories, and fragrances that embody the spirit of youth and individuality. As a brand under Abercrombie & Fitch Co., Hollister is accessible through over 500 stores worldwide and online at HollisterCo.com.
Get in Touch
Media Contact:
Abigail Olshavsky
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@anfcorp.com
Frequently Asked Questions
What is the goal of Hollister's partnership with Lollapalooza?
Hollister aims to amplify emerging artists and connect them with fans through engaging Aftershows and unique experiences.
Who are the featured artists in the Aftershows?
The Aftershows will feature talented newcomers such as Gigi Perez, Max McNown, and Wyatt Flores, among others.
How has Hollister been involved in the music industry?
Hollister has a history of collaborations with popular artists and has organized events like in-store concerts, enhancing its connection to music culture.
When will the Hollister Feel Good Fest occur?
The festival's events will take place on specific dates during Lollapalooza, with performances scheduled for select evenings.
How can fans keep up with Hollister's events?
Fans can follow Hollister on social media platforms such as Instagram and TikTok for real-time updates and festival coverage.
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