Holley Performance Brands Unveils Innovations at SEMA 2025
Holley Performance Brands Showcases Innovation at SEMA 2025
Holley Performance Brands (NYSE: HLLY), a frontrunner in automotive aftermarket performance solutions, recently exhibited its latest offerings at the premier automotive aftermarket event, SEMA 2025, held in Las Vegas. This event draws automotive enthusiasts and industry leaders together to explore the innovations that drive the aftermarket. Holley’s display included an exciting portfolio of products from various consumer verticals: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, as well as Safety & Racing.
Driving Innovation and Engagement
Matthew Stevenson, President & CEO of Holley Performance Brands, shared insights on the company’s vision, stating, "Driving innovation and transformation is a journey. Our team continues to grow and evolve in how we serve automotive enthusiasts. We strive to lead the market in aftermarket performance solutions, fueled by our shared passion and knowledge." This commitment to innovation is reflected in Holley's diverse product offerings and their emphasis on consumer engagement at industry events.
Inside the SEMA Experience
Central Hall was the venue for Holley’s captivating booth (#22463), allowing attendees to immerse themselves in unique builds and product demonstrations. Visitors were able to interact directly with influencers and experts, providing a comprehensive overview of the products and technologies that define contemporary performance automotive culture.
Highlighting Domestic Muscle Performance
The Domestic Muscle segment remains at the heart of Holley’s legacy. At SEMA 2025, attendees encountered an expanded EFI ecosystem, inclusive of the new HyperSpark ignition system that promises to elevate vehicle performance. A remarkable 1995 fourth-generation Camaro was featured, demonstrating how Holley's comprehensive product suite empowers enthusiasts to reimagine their vehicles with cutting-edge technology and style.
Modern Truck and Off-Road Advancements
Another highlighted vertical was Modern Truck & Off-Road, showcasing the latest performance packages tailored for today's demanding drivers. At the center of this display was a 2026 Callaway Silverado Super Charged 1500, which illustrated Holley’s strategic partnership with renowned brands. This partnership enhances the product offerings, covering a broad spectrum of budgets and needs, ensuring enthusiasts can find solutions that fit their preferences.
Euro and Import Innovations
Holley Performance Brands also dedicated a segment to Euro & Import, featuring the expanded APR Ultralink for seamless at-home tuning experiences. Additionally, three tiers of upgraded performance packages catered to popular vehicle models, while special Dinan products caught the eyes of many attendees. The showcased 2024 Audi RS3 embodied the innovation radiated within this vertical.
Racing Safety Innovations
The Safety & Racing vertical highlighted its commitment to motorsports innovation with the unveiling of the RaceQuip NX25 helmet, along with sneak peeks of future announcements planned for the PRI Show in December. Holley is poised to introduce its next-generation Snell SA2025-compliant helmet lineup, emphasizing their dedication to safety in high-performance racing environments.
Commitment to the Automotive Community
For over five decades, Holley Performance Brands has actively participated in the SEMA Show, showcasing its unwavering commitment to the automotive aftermarket. Their lasting presence highlights a passion for product innovation that continuously shapes the industry's trajectory. Holley aims to demonstrate to customers, decision-makers, and media that its deep-rooted legacy of performance and innovation is the backbone of its future endeavors.
Looking Forward: PRI 2025
Holley is also preparing for an extensive presence at PRI 2025 in Indianapolis, indicating their robust involvement in both the automotive and performance racing communities. Plan to visit Holley Performance Brands in Green Hall #1229 along with other notable brands like Stilo and Simpson.
Frequently Asked Questions
What does Holley Performance Brands focus on?
Holley specializes in high-performance automotive products and innovations across various consumer verticals.
Where was SEMA 2025 held?
SEMA 2025 took place in Las Vegas, showcasing the latest trends and innovations in the automotive aftermarket industry.
What products did Holley unveil at SEMA 2025?
Holley unveiled advancements in their EFI systems, safety helmets, and various performance packages for different vehicle categories.
How long has Holley participated in SEMA?
Holley has been a participant at the SEMA Show for over 50 years, showcasing its commitment to innovation in the automotive aftermarket.
What are Holley’s future plans for PRI 2025?
Holley plans to unveil additional innovative products and engage with enthusiasts at PRI 2025 in Indianapolis.
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