Holiday Giving Trends: Canadians Shift from Mail to Online Donations

Canadians Embrace Online Donations This Holiday Season

As we approach the holiday season, there's a noticeable shift in the way Canadians choose to donate. A recent Ipsos poll reveals that a significant number of Canadians who traditionally mail their donations are now hesitant to transition to online giving. The survey indicates that 43 percent of these individuals will not be making online contributions this year. Surprisingly, even with the easing of postal strikes, many seem reluctant to adapt their giving habits.

The Impact of the Canada Post Strike on Charity Donations

Duke Chang, the President and CEO of CanadaHelps, emphasized the implications of these findings. He stated, "Although the Canada Post strike has concluded, its impacts linger. This could detrimentally affect charitable contributions as many Canadians continue to prefer mailing their donations over embracing the speed and ease of online giving." He urges Canadians to consider the advantages of donating digitally, particularly in ensuring that their contributions are processed quickly and efficiently during a time when charities rely heavily on year-end donations.

Modern Giving Trends to Note

As we delve into the giving patterns observed in 2024, CanadaHelps has pointed out several interesting trends that demonstrate a positive change in the donation landscape.

Growing Popularity of Subscription-Based Donations

One of the standout trends is the increasing adoption of subscription-based giving. This method provides Canadians with both convenience and a way to budget their charitable contributions effectively. In fact, data from CanadaHelps highlights a nearly six percent increase year-over-year in the amount raised through monthly donations, totaling over $75.8 million. This upward trend illustrates a shift toward more systematic giving habits among Canadians.

Momentum in Donations of Securities

Additionally, donations of securities have shown impressive growth, with a remarkable 28.58 percent rise in contributions this year. Even though the average donation size has decreased slightly, this method has proven to be effective as it allows donors to avoid capital gains tax. With over $32.7 million raised through this channel in 2024, it's becoming increasingly clear that Canadians are recognizing the strategic advantages of donating securities.

The Appeal of Gifts That Give Back

Charity gift cards have also gained traction, amassing a 16 percent increase in revenue year-over-year. These cards provide the dual benefit of a tax receipt for the purchaser while allowing recipients to donate to their charity of choice. More than $446K was raised through this initiative, celebrating the spirit of giving and generosity.

Overall Giving Behavior in 2024

Interestingly, the landscape of one-time donations has shown a decline, with a drop of 9.78 percent in the number of one-time donors. However, on a brighter note, the average amount donated per occasion has risen significantly, increasing from $212.12 to $226.78 this year. This shift suggests that while fewer people are donating one-time, those who do are contributing more.

Conclusion: The Call for Generosity

“Despite the challenges, there are bright spots in the charitable sector," Chang continues. "The trend towards subscription donations not only simplifies the giving process but also assists charities in planning their resources for community support effectively." He calls upon Canadians to unite this holiday season and showcase their collective generosity, enhancing the well-being of communities across the nation.

About CanadaHelps

CanadaHelps stands as Canada’s foremost online donation and fundraising platform. Aimed at enhancing philanthropy through technological advancements, CanadaHelps serves as a reliable space for individuals to discover and support various charities. The platform has enabled over 4.8 million people to donate more than $3.2 billion since its inception. CanadaHelps also offers affordable fundraising technologies and invaluable training to over 30,000 charities, ensuring they can maximize their impact in the digital age.

Frequently Asked Questions

What is the main finding of the Ipsos poll regarding Canadian donations?

The poll reveals that nearly half of Canadians who usually mail their donations will not donate online this holiday season.

How has the Canada Post strike affected charitable donations?

Despite the strike ending, its aftermath has led to reluctance among Canadians to shift their giving habits online, impacting potential donations.

What are the notable giving trends observed in 2024?

Trends include an increase in subscription-based donations, growing popularity for securities donations, and successful charity gift card sales.

How can Canadians donate online this holiday season?

Canadians can visit CanadaHelps.org to make charitable donations online to various charities.

What role does CanadaHelps play in charitable giving in Canada?

CanadaHelps is the largest online donation platform, facilitating donations and providing support for charities through technology and resources.

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