HKPA and APTEC Unveil Innovative CTV Initiative at China Print

Author: Dylan Bailey Updated: 05-18-2025 12:09 AM

HKPA and APTEC Debut at China Print

HKPA's 55-member delegation champions CTV Program to boost print productivity

In a landmark move for the printing industry, the Guangdong-Hong Kong-Macao Greater Bay Area Standardization Research Center is actively engaging the public in hearings related to the "Requirements for the Calculation and Application of Colour Tone Value (CTV) for Printing Process Control." This initiative marks a significant step as the first GBA standard for the printing sector and is spearheaded by the Advanced Printing Technology Centre (APTEC). The primary goal is to foster the implementation of CTV across the region effectively.

The program titled Colour?Method?Master: GBA RECREATES THE WORLD'S COLOUR, is funded by Hong Kong's Cultural and Creative Industries Development Agency (CCIDA). Following their active participation in the 31st South China International Exhibition on Printing Industry earlier this year, APTEC is now showcasing the program at the 11th China Print from May 15 to 19. By facilitating knowledge sharing and exchanges, APTEC seeks to elevate the industry's standards and promote excellence in printing by embedding CTV methodologies.

Recognized as the world's largest and most influential printing trade show, China Print opened its doors to global attendees on May 15, attracting significant attention. The HKPA proudly sent a delegation of 55 professionals to the event, which included prominent association leaders such as Mr. Jackson S. Y. Leung, Chairman; Mr. Fung Man Ching, Chairman of the Supervisory Committee; Mr. Yeung Kam Kai, Life Honorary President; Mr. Chiu Kwok Chu, Life Honorary President; and Mr. Yan Tak Chung, Vice-Chairman.

During this important event, Chairman Leung underscored the necessity of advancing CTV adoption now that it has been standardized in the GBA. The long-term vision is to establish CTV as a national standard for print quality control and advocate for its widespread application on a global scale. The ultimate objective is to seamlessly integrate CTV practices throughout the entire print supply chain.

Supported by the CCIDA, HKPA and APTEC are prominently showcasing their initiatives at booth E1-072 in the China International Exhibition Center (Shunyi Hall). Throughout the exhibition, the delegation is focusing on gathering market insights regarding the Colour?Method?Master campaign, engaging with various vendors, discovering the latest advancements in printing technology, and exploring emerging trends shaping the future of the industry.

For those interested in learning more about the CTV program, further details are available through their dedicated platform.

Frequently Asked Questions

What is the Colour Tone Value (CTV) program?

The Colour Tone Value (CTV) program aims to standardize the printing process, ensuring consistent quality control across the industry.

Who is leading the initiative for CTV in the Greater Bay Area?

The initiative is being led by the Advanced Printing Technology Centre (APTEC) and supported by the Hong Kong Printers Association (HKPA).

What event is APTEC participating in for promoting CTV?

APTEC is participating in the 11th China Print exhibition to promote the CTV program and enhance print productivity.

Why is CTV important for the printing industry?

CTV is vital as it sets a benchmark for print quality control, aiming to enhance consistency and reliability in the printing outputs.

When was the public hearing for the CTV standards held?

The public hearing for the CTV standards is being conducted by the Guangdong-Hong Kong-Macao Greater Bay Area Standardization Research Center during the China Print event.

About The Author

My name is Dylan Bailey, and I am 28 years old. I am an author and an expert on the stock market who specializes in publicly traded companies. Early fascination with the stock market inspired me to seek a finance degree and then delve deeply into the world of stocks. I have developed over the years my abilities to spot investment prospects, assess business performance, and analyze market trends.

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