Hisense Stays Strong: Triumph in Global TV Market Performance
Hisense Dominates Global TV Shipments for Three Years
Hisense, a renowned leader in the consumer electronics sector, has consistently redefined the landscape of the global TV market. With remarkable achievements in annual shipment volume, the company has secured the No. 2 spot in global TV shipments share for three consecutive years. This milestone highlights Hisense's unwavering commitment to excellence and innovation, showcasing an impressive increase of 11.9% in shipment volumes in 2024.
Consistent Growth and Market Influence
In 2024, Hisense managed to capture a noteworthy 14.06% of the global TV shipment share, solidifying its role as a key player in the industry. The surge in demand for large-screen televisions and Hisense's strategic sponsorship of major sporting events have greatly contributed to this success. The brand achieved a commanding 47% market share in the 100-inch-and-above TV sector, positioning itself as the leader in this lucrative segment.
Innovative Technological Advancements
At the CES 2025, Hisense introduced groundbreaking innovations that promise to revolutionize home entertainment. Among these innovations is their 116-inch TriChroma LED TV equipped with RGB Local Dimming Display Technology. These advancements reflect Hisense's commitment to enhancing the viewing experience, ensuring that consumers enjoy high-quality and immersive entertainment.
Quotes from Leadership
"Securing the No. 2 spot globally for the third consecutive year is a testament to our relentless focus on innovation and our consumers," stated Jason Ou, Vice President of Hisense Middle East & Africa. He emphasized Hisense's growth strategy in the region, where there is a rising demand for cutting-edge, large-screen televisions. The company is dedicated to providing state-of-the-art technology that enhances viewing experiences while cementing its market presence.
Commitment to Consumer Value
Hisense is dedicated to continual technological innovation, focusing on ultra-high-definition displays, seamless AI solutions, and energy-efficient devices. These initiatives are designed to provide real value to consumers, transforming how people connect and enjoy their favorite entertainment.
About Hisense
Established in 1969, Hisense has evolved into a global leader within the consumer electronics and home appliances industry. With operations in over 160 countries, the brand prides itself on prioritizing integrity and sustainability. Hisense specializes in advanced multimedia products and IT solutions, delivering exceptional after-sales services and lengthy warranties.
Over its operational span of more than five decades, the company has innovated cutting-edge technologies, including Laser TV and ULED Local Dimming. Their advancements extend into B2B sectors, offering solutions in medical technology and intelligent transportation.
Hisense owns many acclaimed brands, including Toshiba TV and gorenje, further establishing its market presence. The company actively sponsors major sporting events, including ongoing partnerships with FIFA tournaments and Real Madrid, illustrating its commitment to sports in the region.
With its global footprint represented by 34 industrial parks and 66 overseas establishments, Hisense actively meets the demands of consumers, fostering innovation through its regional headquarters located in Dubai, UAE.
Frequently Asked Questions
What recent achievements has Hisense accomplished in the TV market?
Hisense has maintained the No. 2 global TV shipment share for three consecutive years, with an impressive 11.9% year-on-year increase in shipment volumes for 2024.
How has sponsorship impacted Hisense's market performance?
Hisense's sponsorship of major sporting events has significantly boosted brand visibility and contributed to higher demand for their large-screen televisions.
What innovations did Hisense introduce at CES 2025?
The company unveiled the 116-inch TriChroma LED TV featuring advanced RGB Local Dimming Display Technology, enhancing the home entertainment experience.
Who is Jason Ou and what role does he play at Hisense?
Jason Ou is the Vice President of Hisense Middle East & Africa, advocating for the brand's commitment to innovation and consumer satisfaction in the region.
What is the brand philosophy of Hisense?
Hisense focuses on integrity, innovation, and sustainability, developing technologies that provide real value while improving consumer lifestyles.
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