Hisense Showcases Groundbreaking AI Solutions at CES 2025

Hisense Unveils Innovative AI-Powered Solutions

Hisense, a renowned name in consumer electronics and home appliances, recently captivated audiences with its visionary approach to artificial intelligence at CES 2025. The company introduced advanced display technologies, including the TriChroma LED TV and an impressive 136-inch MicroLED Display, reflecting its commitment to redefining home entertainment.

Leading the Charge in Television Technology

With over 55 years of innovation, Hisense is continuously elevating the consumer experience. The company's significant achievement in the global TV market underscores its dominance, especially in the large-display category. By securing an astonishing 63.4% of the global TV shipment volume for displays 100 inches and larger, Hisense has established itself as a key player in this competitive sector.

In addition to its success in large-screen TVs, Hisense ranks second in the high-end TV segment, with a notable market share of 24%. This remarkable performance across various markets is attributed to strategic investments in advanced technology, solidifying its reputation as a leader in the industry.

Innovative Future with Artificial Intelligence

At the core of Hisense's strategy lies artificial intelligence, aimed at creating a more intuitive and impactful technology landscape. The proprietary Hi-View AI Engine optimizes picture and sound quality in real time, offering users unprecedented interaction with their devices. Personalized content recommendations and seamless entertainment discovery come to life, enhancing the overall viewing experience.

Transforming Everyday Living

Hisense's dedication to intelligent design extends beyond entertainment. The integration of AI into household appliances is making life easier for consumers. From refrigerators that suggest recipes based on available ingredients to smart air conditioners that adapt seamlessly into home ecosystems, Hisense is fostering smarter living environments.

Pioneering Display Technologies

Hisense is committed to pushing the boundaries of display technology. The innovative RGB Local Dimming Display Technology is a prime example, utilizing independent Red, Green, and Blue LED chips. This technology achieves exceptional brightness, contrast, and color precision, successfully covering 97% of the BT.2020 color space.

The 136-Inch MicroLED Display

The introduction of the new 136-inch MicroLED Display presents another leap forward. With pixel-level precision, it combines up to 10,000 nits of brightness, resulting in stunning, lifelike visuals. This state-of-the-art technology sets a new standard for display innovation in the next decade.

Strengthening Global Partnerships

Partnerships play a vital role in Hisense’s strategy for global expansion, exemplified by its long-standing collaboration with FIFA. As a proud sponsor of the FIFA Club World Cup 2025™, Hisense is dedicated to enhancing the sporting experience for fans worldwide.

Hisense's commitment extends to launching a global brand campaign centered around the event, with the empowering theme "Own the Moment." This initiative encourages individuals to embrace life’s challenges and significant experiences with confidence and decisiveness.

Delivering Exceptional Technological Experiences

With its innovative display technologies and AI-driven appliances, Hisense is fulfilling its promise of enhancing everyday life. The company invites everyone to witness its latest innovations, including breakthrough technologies that elevate both home entertainment and smart living solutions.

Visit Hisense at CES 2025

Explore Hisense's cutting-edge solutions at CES 2025 from January 7–10, located at the LVCC in Central Hall—Booth 16625. For additional information, visit the Hisense global website.

About Hisense

Hisense ranks among the top global brands in home appliances and consumer electronics, recognized for its quality and innovation. The company has achieved considerable growth, operating in over 160 countries and leading in multi-media goods, home appliances, and intelligent IT information.

Frequently Asked Questions

What innovative products did Hisense unveil at CES 2025?

Hisense unveiled the TriChroma LED TV and a 136-inch MicroLED Display, showcasing their latest advancements in display technology.

How does Hisense utilize artificial intelligence?

Hisense uses artificial intelligence to enhance user interactions through its Hi-View AI Engine, which optimizes picture and sound quality in real time.

What is the market position of Hisense in the TV industry?

Hisense ranks second in the high-end TV market and holds a significant share of 63.4% in the large-display segment globally.

What upcoming events is Hisense involved in?

Hisense is a proud sponsor of the FIFA Club World Cup 2025™ and is launching a campaign themed "Own the Moment" to celebrate this partnership.

Where can I see Hisense products showcased?

You can see the latest Hisense innovations at CES 2025, occurring from January 7–10 in the LVCC, Central Hall—Booth 16625.

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