Hisense Maintains Strong Global Presence by Ranking Eighth
Hisense, a leading player in the consumer electronics and home appliances sector, has once again showcased its strength by securing a remarkable position in the Kantar BrandZ Chinese Global Brand Builders 2025 report. With an impressive ranking of No. 8, this marks the ninth consecutive year that Hisense has remained among the top ten global Chinese brands. What makes this achievement even more notable is that Hisense holds the title of the highest-ranked TV brand on this prestigious list.
Understanding the BrandZ Ranking Methodology
The Kantar BrandZ ranking evaluates brands based on a detailed methodology that's designed to assess their global strength. This methodology takes into consideration various factors, including financial performance, consumer perception, brand power, and the brand's international presence. Hisense's ability to maintain its global momentum speaks volumes about its commitment to localized research and development, manufacturing, and marketing efforts worldwide.
Global Operations of Hisense
Hisense operates an extensive network globally, featuring 31 research and development centers, 36 industrial parks, production bases, and 64 offices across different countries. This vast infrastructure plays a crucial role in its strategy for innovation and connection with consumers around the world.
Sports Marketing as a Strategic Advantage
One of the standout strategies contributing to Hisense's growing global brand equity is its innovative sports marketing approach. Recently, during UEFA EURO 2024™, the brand launched a compelling video campaign on YouTube, blending emotional storytelling with seamless product integration. This creative endeavor successfully resonated with a diverse audience spanning across sports, technology, and home entertainment, thereby amplifying brand recognition and consumer trust.
Recognition for Creative Content
Hisense's dedication to creating impactful and culturally relevant content has earned it accolades, including recognition in the 2025 YouTube Works Awards China. This honor underscores the brand's prowess in engaging audiences effectively on international platforms.
Hisense's Presence at Major Global Events
As the FIFA Club World Cup™ 2025 approaches, Hisense is amplifying its presence on the global sports stage, prominently featuring its branding in various capacities such as stadium perimeter advertising. Their advertisements stating "Hisense 100'' TV, Global No.1" are just one way the company showcases its innovation in display technologies, including ULED X and TriChroma Laser technologies. These marketing initiatives reinforce Hisense's narrative of technological excellence and its commitment to providing immersive viewing experiences.
Growth in Brand Awareness
In terms of brand visibility, Ipsos reports indicate a remarkable increase in Hisense's overseas brand awareness, climbing from 30% in 2018 to an impressive 56% in 2024. This upward trajectory highlights the brand’s effectiveness in growing recognition and building consumer trust on a global scale.
The Path Forward for Hisense
Hisense's continuous reaffirmation in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking is a testament to its evolution as a dynamic global brand. By focusing on innovation, strategic marketing efforts, and building meaningful connections with consumers, Hisense is not only surviving but thriving amid fierce competition in the global marketplace.
About Hisense
Founded in 1969, Hisense has emerged as a globally recognized leader in the field of home appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and advanced IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipment volumes from 2022 to 2024, and holds the title of No. 1 globally for the 100-inch and larger TV segment as of early 2025. As the official partner of the FIFA Club World Cup 2025™, Hisense remains dedicated to engaging globally through sports partnerships and connecting with diverse audiences across the world.
Frequently Asked Questions
What is the significance of Hisense's ranking in Kantar BrandZ 2025?
Hisense's ranking at No. 8 underscores its consistent brand equity and recognition in the global market, especially as a leader in the TV segment.
How does Hisense maintain its brand strength globally?
Through localized R&D, manufacturing, and strategic marketing, Hisense effectively connects with international consumers, enhancing its global presence.
What role does sports marketing play in Hisense's strategy?
Sports marketing serves as a crucial driver for Hisense, helping create impactful campaigns that resonate with diverse audiences, thus boosting brand equity.
How has brand awareness for Hisense changed over the years?
Hisense’s overseas brand awareness rose from 30% in 2018 to 56% in 2024, showcasing significant growth in consumer recognition.
What innovations is Hisense known for?
Hisense is recognized for its ULED X and TriChroma Laser technologies, which elevate the home viewing experience, exemplifying the brand's commitment to innovation.
