Hisense's Remarkable Achievement in Brand Recognition
Hisense, a prominent name in the global consumer electronics market, has yet again distinguished itself by being ranked among the top 10 Chinese global brands in the Kantar BrandZ Chinese Global Brand Builders 2025 report. This prestigious recognition underscores Hisense's sustained excellence and innovation over the years, marking its ninth consecutive year in the top echelon of brands.
Understanding the Kantar BrandZ Ranking
The Kantar BrandZ ranking assesses brands based on their global strength and effectiveness. The evaluation methodology takes a comprehensive approach, including aspects like financial performance, consumer perception, brand power, and the brand's international reach. Hisense's presence in the top 10 showcases its continuous global momentum, an achievement that Eloquently speaks to the company's strategic commitments.
Global Investments in Innovation
Hisense has made significant long-term investments in various regions, establishing localized research and development (R&D), manufacturing, and marketing strategies. Currently, the company operates with 31 R&D centers, 36 industrial parks, and 64 offices worldwide. This extensive network not only bolsters its innovation capabilities but also enhances its ability to cater to diverse markets effectively, drawing a clear blueprint for successful globalization.
Sports Marketing Driving Brand Equity
A notable component of Hisense's global branding strategy is its emphasis on sports marketing. The brand's participation during major sporting events, like UEFA EURO 2024™, illustrated the innovative approach Hisense takes in promoting its products. By launching a dynamic video campaign on platforms like YouTube, Hisense has effectively merged emotional storytelling with product integration, successfully engaging audiences across various sectors. This approach recently earned the brand the recognition it deserves at the 2025 YouTube Works Awards China, highlighting Hisense's talent for crafting memorable and culturally relevant content.
Enhancing Global Presence through Sports Sponsorship
Hisense is committed to establishing itself firmly on the global sports scene. As the excitement builds for events such as the FIFA Club World Cup™ 2025, the company has expanded its visibility through captivating advertising on the stadium perimeter and engaging viewing experiences highlighted by their advanced ULED X and TriChroma Laser display technologies. This consistent global marketing message not only showcases the cutting-edge technology Hisense offers but also reinforces its brand's identity worldwide.
Measurable Growth in Brand Awareness
The brand's approach has yielded impressive results, as indicated by research from Ipsos, which notes that Hisense's brand awareness among international consumers has skyrocketed from 30% in 2018 to a striking 56% in 2024. Such statistics underline the effectiveness of Hisense's strategies in building trust and recognition globally, reflecting the brand's growing influence.
The Future of Hisense as a Global Brand
Hisense's recent success in the Kantar BrandZ rankings highlights its innovative spirit and strategic marketing prowess. The company's ability to adapt and connect deeply with consumers worldwide continues to set it apart as a dynamic player in the global market. As a brand that prioritizes both creativity and technology, Hisense is well-positioned to meet future challenges and seize new opportunities in the ever-evolving landscape of consumer electronics.
About Hisense
Founded in 1969, Hisense has grown into a globally recognized leader in the realm of consumer electronics and home appliances, operating across more than 160 countries. The company prides itself on delivering high-quality multimedia products, intelligent IT solutions, and home appliances. Notably, Hisense has been ranked No. 2 in global TV volume shipments from 2022 to 2024 and stands out as the No. 1 brand in the 100-inch and larger TV segment. As the first official partner of the FIFA Club World Cup 2025™, Hisense fosters global sports partnerships, strengthening its connection with audiences around the world.
Frequently Asked Questions
What is the significance of Hisense's ranking in Kantar BrandZ 2025?
Hisense's placement in the top 10 demonstrates its strong global presence and continuous innovation in the consumer electronics market.
How does Hisense achieve its brand recognition?
The brand focuses on sports marketing, innovative campaigns, and localized strategies, contributing to enhanced visibility and brand equity.
What strategies has Hisense employed for international growth?
Hisense invests heavily in R&D, manufacturing, and marketing across 31 centers and 64 offices globally to maintain a competitive edge.
What awards has Hisense received for its marketing efforts?
In 2025, Hisense was recognized at the YouTube Works Awards China for its impactful video campaigns and storytelling techniques.
What future plans does Hisense have in sports marketing?
Hisense intends to continue elevating its global presence with significant sponsorships and advertising campaigns in major sporting events.
