Hisense Advances Display Technology for VAR in Soccer Events

Hisense Display Technology at FIFA Club World Cup
Hisense, a renowned name in consumer electronics, continues to impress with its innovative display technology during significant sporting events. At the FIFA Club World Cup, Hisense's top-tier screens are utilized in the Video Assistant Referee (VAR) room located at the International Broadcast Centre. The result is a high-definition, immersive viewing experience for all matches.
The Precision of VAR Technology
The VAR system sets exceptionally high standards for display performance, requiring ultra-high resolution, color accuracy, and real-time responsiveness. Hisense excels in providing the clarity and precision necessary, ensuring that every detail of every play is clearly visible and depicted with unmatched fidelity.
Exclusive Branding Rights for Hisense
This event marks a historic moment for FIFA as they grant exclusive VAR screen branding rights to Hisense, highlighting the brand's increasing influence as a reliable supplier of professional display solutions in elite sports. Ismail Al Hurani, Vice President of Hisense MEA, expressed pride in the company’s technology being trusted in such high-stakes situations. He emphasized that their products reflect the precision and innovation that the brand stands for.
Brand Visibility Inside the Stadium
Beyond the VAR room, Hisense’s branding is prominently displayed inside the stadium, highlighted through LED perimeter boards and large jumbotrons, displaying slogans such as "HISENSE 100 TV" and "GLOBAL No.1." These messages firmly establish Hisense’s commitment to technological excellence and global leadership in the display industry.
Enhancing Viewing Experiences Worldwide
As global audiences engage with the matches, Hisense remains dedicated to elevating the viewing experience across various platforms. Whether in the stadium, the VAR room, or viewers' homes, Hisense technology aims to ensure everyone can truly Own the Moment.
About Hisense
Established in 1969, Hisense is a globally recognized leader in the consumer electronics and home appliance industry, operating in over 160 countries. The company is known for providing high-quality multimedia products and intelligent IT solutions. According to recent industry reports, Hisense ranks second worldwide for total TV shipments and leads the market in the 100-inch and larger television segment.
Hisense has a vast global presence, with 31 R&D centers, 36 industrial parks and production bases, and 64 overseas offices, ensuring efficient innovation and distribution to meet consumer needs. With regional headquarters in Dubai and multiple offices throughout MENA, Hisense continues to expand its impact in the electronics landscape. Stay informed about the latest advancements from Hisense via their official website.
Frequently Asked Questions
What is the significance of Hisense's partnership with FIFA?
This partnership highlights Hisense's growing role in sports by establishing them as a trusted provider of display technology in elite-level sports.
How does Hisense enhance the VAR viewing experience?
Hisense’s high-resolution displays ensure clear images and color accuracy, which is crucial for accurate decision-making in VAR situations.
What products does Hisense offer in the TV segment?
Hisense is renowned for its televisions, especially its 100-inch models and innovative RGB-MiniLED displays, enhancing visual excellence.
Where does Hisense rank in global TV shipments?
Hisense ranks number two globally in total TV shipments and leads the 100-inch TV market, reflecting its dominance in the industry.
When was Hisense founded?
Hisense was established in 1969 and has since grown into a major player in the global consumer electronics market.
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