Hisense Achieves Second Place in Global High-End TV Market

Hisense Dominates the High-End TV Market

Hisense, a prominent name in the world of consumer electronics and home appliances, has made significant strides in the high-end TV sector. In the most recent quarterly reports, Hisense achieved second place in global market share, capturing an impressive 24% of the high-end TV segment. This accomplishment solidifies its position as a fierce competitor, especially given its leadership role in the domestic market.

Record Growth of the High-End TV Sector

The overall high-end TV market has witnessed an extraordinary transformation, marked by a remarkable 51% year-on-year growth in shipment volumes worldwide. Among the various types of televisions, Mini LED has taken the spotlight with a staggering 102% increase in sales compared to the previous year, even outpacing the traditionally popular OLED TVs. Notably, traditional LCD TVs also experienced a significant spike in demand, breaking the 4 million units sold barrier in a single quarter.

Hisense's Premium Strategy in High-Value Markets

The brand's success can be attributed to its effective premium TV strategy, particularly in the high-value range of Laser TVs, priced between $3,000 and $5,000. This range aims to meet the growing consumer demand for quality entertainment experiences at home. Hisense's commitment to quality and innovation was further highlighted by the recent Xbox certification, reinforcing its competitive edge in the high-end product line.

Innovations and Gaming Collaborations

Hisense has become a household name in the realm of large-screen TVs, especially noted for leading the market in 100-inch televisions. By partnering with the much-anticipated video game, "Black Myth: Wukong", Hisense has positioned itself as the official television partner, delivering an immersive gaming experience that appeals to gamers and cinephiles alike. This partnership not only highlights the brand's dedication to content but also strengthens its reputation across multiple entertainment platforms.

Strengthening Brand Recognition through Sports

Hisense has also improved its brand visibility by sponsoring significant global sporting events, including a partnership with the FIFA Club World Cup 2025™. These sponsorships allow Hisense to showcase its advanced AI TV technology, which enhances viewers' experience by providing unparalleled HD visuals and a wealth of information about the events they watch.

Embracing the Future of Smart Home Entertainment

By continuously exploring cutting-edge innovations in AI TV technology, Hisense is committed to enhancing the way people experience content in their homes. With a focus on personalized content and intelligent interactions, the brand is paving the way for new trends that will shape the future of smart home entertainment.

About Hisense

Hisense is recognized as a leading global brand in home appliances and consumer electronics. According to industry reports, it ranks No. 2 internationally for TV shipments and holds the title of No. 1 in the 100-inch TV market as of recent data. With operations spanning over 160 countries, Hisense specializes in multimedia products, home appliances, and intelligent IT solutions designed to improve everyday life.

Frequently Asked Questions

What is the global ranking of Hisense in the high-end TV market?

Hisense ranks second globally in the high-end TV market with a 24% share.

How much did the high-end TV market grow?

The high-end TV market saw a 51% year-on-year shipment volume increase.

What types of TVs have seen increases in this market?

Mini LED TVs experienced a 102% increase, while traditional LCD TVs also grew significantly.

How has Hisense improved its brand visibility?

Hisense has sponsored major global sporting events, including the FIFA Club World Cup 2025™.

What are the price ranges for Hisense's Laser TVs?

Hisense's high-value Laser TVs are priced between $3,000 and $5,000.

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