Hisense Achieves Record-Highs in Display Technology Market

Hisense's Remarkable Leadership in Q1 2025

Hisense, a prominent name in the consumer electronics and home appliances sector, has once again showcased its strength in premium display technology. Recent data indicates that in Q1 2025, Hisense stands at the forefront, claiming the top position globally in three major categories: 100-inch and larger TVs, MiniLED TVs, and Laser TVs. This impressive feat reaffirms the brand’s unwavering dedication to innovation and consumer satisfaction.

Leading in Large-screen Television Market

In the realm of large-screen televisions, Hisense has captured 56.7% of the global volume share of TVs measuring 100 inches or more. This mark of leadership is not a fleeting moment; Hisense has held the No.1 ranking continuously from 2023 through Q1 2025. Such performance signifies the brand's consistent ability to meet market demands that favor larger viewing experiences.

MiniLED Technology and Consumer Trust

Hisense has experienced remarkable growth in its MiniLED product line, obtaining a 29.3% global share. This growth can be attributed largely to the innovative backlighting technology that enhances picture quality significantly, attracting a broad consumer base. The swift adoption of this technology speaks volumes about consumer trust and satisfaction with Hisense products.

The Dominance in Laser TVs

In addition, Hisense continues to dominate the Laser TV arena with an impressive 69.6% share of the global market. This achievement highlights not only the brand's resilience but also its unwavering drive to innovate and elevate user experiences. For six consecutive years, Hisense has ranked No. 1 in this category, maintaining its status as a leader based on data from various market analytics.

Commitment to Innovation and User Experience

This remarkable performance isn’t a mere coincidence; it strengthens Hisense's long-term strategy to deliver large-screen innovations paired with AI-powered imaging technology. The incorporation of immersive audio-visual elements creates an engaging and enriching experience for users.

Strategic Partnerships and Campaigns

Hisense recently became the first global brand to partner with the FIFA Club World Cup 2025™, showcasing its ambitious vision and growing prominence on the international stage. This partnership is part of their larger initiative termed "Own the Moment," linking their advanced technological offerings to the fervor of sports enthusiasts worldwide. With such initiatives, Hisense strives to create more than just viewing experiences; they aim to empower sports fans by elevating their engagement through state-of-the-art technology.

Enhancing Audio Performance Through Partnerships

In a further commitment to enhance the overall entertainment experience, Hisense has associated with audio specialist Devialet. This collaboration aims to elevate sound quality in Hisense’s latest devices, enriching the home entertainment experience. Users can expect these audio improvements via software updates, enhancing functionality based on specific models and geographical locations.

Hisense's Future Prospects

With a steadfast focus on technological innovation and delivering value to its customers, Hisense is poised to sustain its upward trajectory through 2025 and beyond. The synergy of cutting-edge technology and strategic partnerships positions Hisense firmly within the competitive landscape of consumer electronics.

About Hisense

Founded in 1969, Hisense is recognized as a trailblazer in the domain of home appliances and consumer electronics. With operations spanning over 160 countries, Hisense is dedicated to providing high-quality multimedia products and intelligent IT solutions. Their commitment to excellence is reflected in their number two global ranking in total TV shipments from 2022 to 2024, along with a consistent No. 1 standing in the large-screen TV segment, specifically for models 100 inches and above. Hisense’s partnership with global sports events like the FIFA Club World Cup further cements its position as a brand that truly connects with audiences worldwide.

Frequently Asked Questions

What is Hisense's ranking in the TV market?

Hisense ranks No. 1 globally in the segments of 100-inch televisions, MiniLED TVs, and Laser TVs as of Q1 2025.

How does Hisense ensure high-quality imaging?

Hisense utilizes AI-powered imaging and innovative backlighting technology to enhance picture quality in its display products.

What is the "Own the Moment" campaign about?

The "Own the Moment" campaign links Hisense's advanced technologies to significant sports moments, enhancing fan experiences during events.

Who has Hisense partnered with to improve audio quality?

Hisense has collaborated with French audio expert Devialet to boost the audio performance of its latest products.

When was Hisense founded?

Hisense was founded in 1969 and has since grown to become a leading global brand in home appliances and electronic products.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

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