Hill's Pet Nutrition Kicks Off 'Welcome Home' Campaign for Adoptions

Hill's Pet Nutrition Launches 'Welcome Home' Adoption Initiative

Hill's Pet Nutrition, a frontrunner in pet welfare, is excited to announce an inspiring adoption campaign called "Welcome Home" scheduled for January. This initiative aims to help shelter pets find their forever homes and will feature a $130,000 commitment to help cover adoption costs at participating shelters across the country.

Collaboration with Shelters Nationwide

This campaign is marked by an enticing float, integrated into the upcoming Rose Parade, which vividly captures the moment pets are welcomed into new families. Hill's is keen to partner with numerous shelters under its Food, Shelter & Love program, facilitating an amazing opportunity for adopters and pets alike.

Significance of the Campaign

As Dr. Karen Shenoy, US Chief Veterinary Officer at Hill's, notes, "This initiative is all about transforming lives for shelter pets and their future families. Our goal is to support animal shelters and ease the barriers to adoption." The start of the year typically poses challenges for shelters that grapple with high pet populations. Hill's aims to combat this by encouraging early year adoptions.

The Role of Shelters During Critical Times

Recent studies on shelter populations indicate a worrying trend: while intake numbers have slightly dropped, the duration that animals spend in shelters has increased. Tori Fugate, Director of Communications at Shelter Animals Count, states that the beginning of the year is pivotal, with hosting events like the "Welcome Home" enabling shelters to proactively find homes for pets.

Helping Pets Transition to New Homes

Throughout the campaign, covering adoption fees up to $100 for dogs and cats from January 1 to 12 is a remarkable part of Hill's offer. Newly adopted pets will receive a complimentary starter bag of Hill's Science Diet to ensure they start their new life with nutritious food.

Participating Shelters

A plethora of shelters will join Hill's in this remarkable journey. Some notable participants include the Williamson County Regional Animal Shelter, Animal Rescue League of Boston, Humane Society of Charlotte, and many more across the nation. Each shelter will provide vital adoption services during this special event, promoting pet adoption and welfare.

Milestone of Pet Adoptions Supported

Hill's Food, Shelter & Love program has significantly contributed to over 15 million pet adoptions since its inception in 2002. Dia DuVernet, President & CEO of Pasadena Humane, emphasizes the importance of this program, stating it ensures pets receive the necessary nutrition while fostering their chances of adoption.

Conclusion

The "Welcome Home" campaign showcases Hill's dedication to serving pets in need and enhancing the human-animal bond. With veterinary insights and a commitment to nutritional excellence, Hill's seeks to create lasting change for homeless pets nationwide.

Frequently Asked Questions

What is the 'Welcome Home' campaign about?

The 'Welcome Home' campaign by Hill's Pet Nutrition aims to support pet adoptions by providing financial assistance and nutrition to shelter pets.

When does the adoption fee coverage begin?

Hill's will cover adoption fees from January 1 to January 12.

How much will Hill's cover for adoption fees?

Hill's will cover up to $100 of the adoption fee for each pet.

What do new pet adopters receive?

New adopters will receive a starter bag of Hill's Science Diet and coupons for future purchases.

How can someone find participating shelters?

Visit Hill's website and check the list of participating shelters involved in the 'Welcome Home' campaign.

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